Freeport Press Blog

Insights and industry news from
printing experts

Home • Freeport Press Blog

You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Shoppable Images are Ramping Up the Fashionista Funnel
It’s a trend we first started talking about in 2014, and the bold new paradigm...
Seeing vs. Looking – A Subtle Yet Important Difference
Ask a former photographer turned editor-in-chief and philanthropic entrepreneur about the importance of printed publications...
On Crystal Balls and Print Ads
“Print is already a target-specific medium and will become more so.” “Glossy magazines and major...
Haptically Speaking, Why Print Works So Well
Haptics – you know it as that satisfying little bzzzt you feel on your phone...
New Blooms for Your Font Garden this Week
It’s Friday, it’s the first week of March, and we are feeling spring in the...
Thanks, Digital Age, for Making Print Better
Modern print owes a debt of gratitude to digital, according to Francis McMahon, SVP of...
A Reality Check for Online Subscription-focused Publishers 
There’s been a lot of talk this year about paid digital content as a viable...
What Happened When a TV Station Took a Two Week Facebook Fast
It’s a dilemma. Facebook is becoming increasingly unfriendly to news publishers with their new algorithms,...
GQ Stares Down a Multi-channel Revenue Stream
It’s a look, and it’s made GQ almost unmistakable from any other men’s magazine out...
How to Avoid Lazy Thinking When Talking about Print
Source: MPA – The Association of Magazine Media It’s easy to talk about print as...