Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Think Kindly about This Week’s Free Fonts
There are times for bold statements, and times to back it off a bit. This...
How Magnetic is Working to Burst the Media Planning Bubble
To talk to the current generation of media planners, you’d think that magazine content has...
Understanding the Drop in Print Ad Spend This Year
This spring we covered an intriguing story about the drop in print ad buys in...
What the Cool Kids Are Publishing These Days
They’re smart, they’re cool … and they’re in print. But just how did indie magazines...
Calling a Truce Between Print and Digital
Disruption, death, war – these words have been tossed about surrounding the new media landscape....
Challenge the Hype: Time Spent on a Channel Does Not Determine ROI or Effectiveness
Proctor & Gamble CMO Marc Pritchard famously told the digital ad industry to grow up...
The Subtle Shades of Slabs in this Week’s Free Friday Fonts
Slab fonts– with their thick, block-like serifs – generally impart a certainly solidity and confidence....
MediaRadar Chimes In on Cover Wraps Trend
Last week I wrote about a trending ad strategy in the magazine biz of late,...
The New York Times Squares Off with Facebook
Political ad, or independent journalism? That’s the crux of the issue in the hot debate...
A University Cancels its Print Magazine – Was it Censorship or Just Bad Marketing?
There’s a problem with deep journalism and in-depth reporting. It tends to dig more deeply...