Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Why the Rise in B2B Print Makes Perfect Sense Right Now
I’ve written quite a lot about the swing from mass market to niche in consumer...
Print Catalogs, Then and Now – Putting the Digital Disruption into Perspective
Wayfair. Williams-Sonoma. Neiman Marcus. Amazon. The list of consumer brands sending beautifully printed catalogs this...
Hearst Named UK’s Media Brand of the Year – Here’s Why it’s Important for Advertisers
For Magnetic’s Sue Todd, one of the common traits among great magazine brands is “the...
Just Because They Buy it Online…
According to Brand United, there’s a bad tendency in the marketing world when it comes...
Sometimes ALL CAPS is Exactly What You Need
All caps has gotten a bad rap as rude or in your face. But let’s...
Is This the Beginning of the End of the App Age?
“There’s an app for that.” Millions and millions of them apparently. It was the mantra for...
The Dirty Little Secret Keeping Ad Fraud off the Radar
Just a few years ago, the ad industry was up in arms over the staggering...
What Silicon Valley Parents Really Think About the Tech They Build for Their Kids
How much screen time is too much for our youngest generations? According to Nellie Bowles...
Cutting through the Digital Transformation Bull
“Less strip lighting and bargain bins and more wooden shelves and lamps.” That statement from...
Get a Long Little Free Font
Westward ho, circle those wagons, and all that. This week’s first font would be right...