Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Quality Attention – The One Thing Vanity Metrics Can’t Win You
How many clicks? How many likes? How many shares? You’ve heard those questions asked; maybe...
Go Ahead and Love Paper …. Your Audience Does
Most of us are cognizant of the need to protect our environment. And most of...
Boldly Spread Peace with our Free Font Friday Pick
“A peaceful free font for a better world.” That’s how the designers of Peace Sans...
A Designer’s Take on Print as a “More Precious Thing”
If you subscribe to the signaling theory of marketing, you realize that your actions as...
Google Decreed, and a Third of News Publishers Now Have No Viable Paywall
It’s been not quite a week since Google basically demolished publisher paywall models by “closing...
Finally, a Quorum at the USPS Board of Governors
It’s happened, for the first time in almost five years. The Postal Service has enough...
Do Digital Brands Need Catalogs? We Can Stop Asking that Question Now
For brands that use social media and other online sales funnels, the actual products or...
Minimalism Meets Strength in this Week’s Free Fonts
Strength and clarity. That’s the overriding impression we get from this week’s free fonts. First...
David vs. Goliath in the Magazine Industry … Our Money’s on the Niche
The swing to niche continues in the magazine industry, as smaller, interest-based magazines find passionate,...
A Slew of New Comic Titles Ditch Digital for the Beauty of Print
For alternative comics publishers, print is the new … print. And you can forget about...