Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Waiting to See on Digital Circulation Rates
[responsive][/responsive]Is the growth of digital magazines really slowing down across the board, or are there...
Why Skymall Failed (Hint: It Wasn’t the Yeti Garden Statue)
[responsive][/responsive]Frequent flyers have their products memorized – my favorite is the spider vacuum – but...
What’s Different About Catalogs Today
[responsive][/responsive]Most of us remember the J.C. Penney “Big Book” or the Sears catalog. Those behemoths...
Up In the Air with the New Postal Rates
Nearly three weeks after the U.S. Postal Service proposed hiking most postal rates, mailing experts...
A Magazine By Any Other Name…
[responsive][/responsive] If the “view from the top” is to be believed, the magazine industry has...
What Works in Digital Cover Design?
[responsive][/responsive]One of the criticisms we hear of replica digital magazines is that they don’t leverage...
Tech-Savvy Teens Still Prefer Print
[responsive][/responsive]Born with technology at their fingertips, today’s teens are truly digital natives, learning to speak...
Dropping Tablet Sales a Positive Sign for Print Magazines
[responsive][/responsive]The shiny new technology was supposed to revolutionize the magazine industry. When Apple introduced the...
The Hard Data on Magazine Engagement
We talk a lot about the connected consumer – those people who engage with our...
Is Snapchat About to Jump the Shark?
Snapchat is about to become a publisher. “Today, the image messaging app announced that it...