Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Publishers Spinning Straw into Gold
Drop your price, sell more ads: How this innovation is working for some big name...
Experience Trumps Platform for Content
Empowered consumers move beyond the digital versus print debate; what they seek is a tailored,...
Hearst Goes All In With Unified “We Are Fashion” Campaign
Traditional media looms large in the publisher’s bold and innovative fall season promotions. In case...
FTC Coming Down on Celebrity Endorsements
Advertisers are facing a new threat as the government calls out paid social influencers for...
Why Forbes Scoops its Own Best Stories
For media brands, the decision to post content online or in the printed magazine can...
Family Circle Gets a Facelift
The iconic magazine offers up a fresh look and energetic feel for its 16 million...
USPS Loses $1.5 Billion Last Quarter
Things are going from bad to worse at the Post Office, with losses doubling over...
Why Most US Adults Still Read Print Magazines
Digital magazine audiences may be growing, but most U.S. adults still read print magazines…with good...
Serving at the Altar of Tech
For many of us, it seems we’ve lost a significant amount of control from the...
Mercedes Benz X-rays a Cow
There’s some serious creativity going on with these new ads from the luxury car maker....