Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Niche and Special Interest Titles Continue to Lead in Growth
Well, the data may be a little fuzzy, but the message is good. According to...
Why Brands are Probably Wasting their Video Ad Budgets on Millennials
You know all those video ads brands are now obsessed with churning out to target...
Ree Goes Glossy — The Pioneer Woman Debuts in Print
Clearly, Hearst Magazines still believes in celebrity-driven print. “The Pioneer Woman magazine debuts today with...
Nylon Media and their Print-Centric Growth Strategy
“It’s a great marketing tool — you’re going into a meeting where you’re selling digital...
Paper and Ink are Highly Favored . . . AND Seen as Sustainable
Results of a global survey show that the greenwashing claims are falling flat; consumers know...
DIY Templates the Rules of Design
Visual content is a huge component of current marketing practices, and it’s spawned a wealth...
Polly Want a Free Font?
Looking for a good, clean and concise serif font for your web or print design...
Genius Level Print Ads We Love
Given the massive volume of ads we see every day, creating one that actually stands...
Influencer Marketing, or Just More Clickbait?
At its inception, brands that looked to influencer marketing had worthwhile goals; engaging their fan...
The Secret Weapon for Higher Education Marketing
Donna Lehmann knows a thing or two about marketing in the higher education field. As...