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21st Century Travel Content Performs Beautifully in Print
30 May 2018|Magazine, Print
There’s no question that technology has dramatically changed the travel industry. It wasn’t all that long ago that you’d call a travel agent when it was time to book a vacation, and they’d send you off with loads of travel...
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Media Buyers are Failing Brands Due to This One Bias
29 May 2018|Magazine, Print
The last few weeks we’ve talked a lot about the importance of true engagement in advertising, and how the quest for eyeballs has been distracting many brands from the real point of their campaigns. Now, new research from Ebiquity and...
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The Surprising Stats Behind the Decline in Print Ads this Year
29 May 2018|Advertising, Digital, Print
Samir “Mr. Magazine” Husni has a way of getting down to the root of things; it’s one of the reasons we are such big fans of Husni’s blog here at Freeport Press. As an example, he recently took 16 of...
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Bold Meets Quirky in This Week’s Free Fonts
25 May 2018|design
This week we bring you two distinct fonts, each beautifully adapted to a specific purpose.First up is Chivo by designer Hecto Gatti of Omnibus-Type in Buenos Aires. A grotesque-style typeface with four different weights, it’s ideal when you want one...
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Let’s Give GQ a Hand for this One
25 May 2018|design, Magazine, Print
Seriously, this is the best thing I’ve seen all month. The new GQ cover features three A-list female comics in various states of ...  disarray. “To front its comedy-themed issue, the men's monthly lured Kate McKinnon, Issa Rae and Sarah...
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Facebook Bans 500 Million New Accounts for Fraud
23 May 2018|Social Media
More than 500 million new Facebook accounts were flagged as fraud and deleted in the first three months of 2018, according to Alfred Ng in C|Net, who explains that these accounts were blocked within minutes of being registered. “That's an...
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How Consumers View Advertising – The 2017 Survey
22 May 2018|Advertising
Ten thousand. That’s the estimated number of ads that the average consumer sees every day. And it’s not slowing down, as new channels and new technology means the volume of advertising is going nowhere but up. With all that noise,...
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Eyeballs are Not What You’re Looking For
21 May 2018|Magazine, Print
Unlike in the digital ad arena, magazines are not selling eyeballs to their ad partners. For the past several years, this was viewed as a “problem,” as media brands pumped massive resources into their digital content work to gain traction...
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The Designer’s Guide to Navigating those Reality Checks
21 May 2018|design, Print
An art director offers his advice for dealing with the inevitable speed bumps on the journey from design idea to printed reality. We’ve all been there. We have a fantastic, knock-it-out-of-the-park, show-stopping, idea for the client’s next project, and they...
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A Free Font for Modern Professional Branding
19 May 2018|design
Too stuffy. Too casual. Too … meh.   Anyone who’s created business cards, resumes or personal branding campaigns knows the challenge of finding the right typeface. We might have an answer for you. This week we bring you Atzur by...
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