freeportpressd, Author at Freeport Press

08 January 201908 January 2019|Advertising, Magazine, Print

As ad agency execs finally call out digital ads, advertisers are renewing their interest in print advertising. And for good reason – print offers a far more trusted platform than digital and social, and brands appreciate this sound base on...

Four Key Things to Consider about the Rise in Branded Print

07 January 201907 January 2019|Magazine, Print

I’ve been sharing a lot of news lately on brands that are starting their own print magazines. Many of these brands are – as we might expect – well established with plenty of name recognition, like Facebook’s print magazine Grow,...

The Free Fonts Continue into 2019

04 January 201904 January 2019|design

Sometimes style is more important than readability. And when we get a project that calls for a fresh take, having the right fonts on hand can make all the difference. So we are happy to continue our Free Font Fridays...

Mr. Magazine’s 2019 Industry Manifesto is Spot On

03 January 201903 January 2019|Magazine, Print

In last year’s manifesto on the state of the magazine industry, Samir “Mr. Magazine” Husni started off with a rousing declaration. “Magazines are money makers,” he said at the time. “Their words are eloquent and resonate with what magazines are...

How Top Media Execs are Strategizing for the New Year

02 January 201902 January 2019|Magazine

In his 2019 Magazine Manifesto, Samir “Mr. Magazine” Husni stresses the importance of boldly facing your challenges. “The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself,”...

From the Far East to the Deep South We Bring You This Week’s Free Fonts

21 December 201809 November 2021|design

Rugged. Masculine. Vaguely vintage. Moonshiner by Georgia-based designer Mattox Shuler features a condensed design inspired by vintage whisky bottle labels. It includes regular and oblique styles with alternate characters. This would be fantastic for logos and packaging that emphasize old-fashioned...

Finger in the Air or Fully Accountable?

20 December 201820 December 2018|Digital, Magazine, Print

There’s plenty of evidence that print “still” works, despite the rise of digital. We see digital-first brands launching magazines, Amazon mailing a print toy catalog, and a shift in the fashion industry from mass market to branded print. Yes, it’s...

Google’s Print Ads are Anything But “Clear and Conspicuous”

19 December 201819 December 2018|Advertising, Magazine, Print

Google – the one brand with arguably the most digital clout on the planet – is in hot water over an ad partnership in print. Yep, you may not have realized it (very few did) but recent magazine covers in...

The Shift in Fashion Publishing from Mass to Branded Print

18 December 201818 December 2018|Magazine, Print

Glossy pages, heavy cover stock, ads touting fashion that may be haute couture look more like something out of Whoville … mass market fashion magazines over the past few generations have strayed away from the “what should I wear” and...

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