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It’s the Age of Experience, and Your Customers Want What they Want
21 January 2019|content, Digital, Magazine, Print
Last year we talked a lot about the synergy between print and digital; in fact they’ve been called the new marketing power couple. Marketers have learned the hard way that “easy” is not a good measuring stick for effective marketing, and the digital-only...
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Embracing the Handcrafted Movement with This Week’s Free Fonts
18 January 2019|design
Hand crafted is having more than a “moment.” It’s truly become a brand style for companies that seek to reflect the zeitgeist of our times. This week we bring you two fonts, quite different from each other, that bring a...
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The Looming Final Reckoning for Social Media Giants
16 January 2019|Social Media
Industry leaders are calling 2019 a “crucial year” for social media platform, according to the recently released Reuters Institute yearly study of journalism. “Facebook, which last year changed its News Feed algorithm to promote less news content to users, has...
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Does This Book Make My Brain Look Big?
16 January 2019|Print
You know that feeling you get when you close your eyes after a long day of screen time, and you can see the words, images (or, let’s face it, the candies you crushed) passing in front of  your lids? Yeah,...
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Are You Listening Like Your Brand Depends On It? Because It Does
15 January 2019|Magazine, Print
It’s a new year, and it’s a new frontier when it comes to marketing with content. And if your focus is on filling up the content calendar, you might be missing the point entirely. “A lot has been written and...
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Here’s the Next Generation of Catalog Buyers … and it’s HUGE
14 January 2019|Catalog, Print
Their collective wealth could reach a whopping $24 trillion in the next couple of years, and many brands have been poised to leverage their digitally-native consumer habits. Yet according to Lisa Henthorn in Multi Channel Merchant, the current generation of...
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Media Brands Future-proof their Print Titles
14 January 2019|Magazine, Print
“I don’t think anyone thinks that ad revenue is going to dramatically increase in the future.” That quote, from EVP Gregory Gatto of Bonnier Media, spells out the reality of the changing magazine  business model, according to Beth Braverman in...
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A Font for the Space Force Age
11 January 2019|design
Space is big.  No, I know space is BIG. What I mean is that space is HUGE these days. Talk of space travel, space agencies and generally epic astronomical things are all over. So it’s time we all had a...
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Digital-first Publisher Wraps Their Audience in Printed Pages
10 January 2019|Magazine, Print
Back in 2007 a new blog called It’s Nice That launched, dedicated to “putting something out into the world that made people feel better about themselves,” as the brand’s Alistair Hanson explains to The Stack on Monocle.  It’s Nice That...
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On the USPS, FSS and the Unending Red Ink
09 January 2019|USPS
Let’s say your business is in a quandary. Your internal processes are a mess, and you can’t afford to keep going the way you are or you’ll risk alienating your best customers. So you decide to raise their rates, making...
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