More Publishers Wake Up to Paid Content Strategies
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“We’ve made a huge mistake.” That’s the general sentiment among publishers discussing the current state of the magazine industry at Digiday’s Publishing Summit Europe earlier this month. According to Lucinda Southern of Digiday, 150 publishers gathered to talk reader revenue...
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Oh-So Magazine – a Love Story in Real Time
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The slow-down factor. That’s the real beauty behind Oh-So, a magazine dedicated to females in the world of skateboarding. “ … hopefully, whoever sees it; it gets them to slow down and reflect on the fact that they may have...
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Now it’s Print’s Turn to Do the Disrupting
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Last week BuzzFeed took a foray into the world of print with their one-off 12-page news magazine. They called it a “stunt” at the time, but there was clearly a business strategy at play to test the waters. And that...
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Put a Little Texture in Your Free Font Friday
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Texture – it’s an integral part of good design. So when we saw these two fonts we knew we had to share. First, we’ve got Henrik, a sans serif font from the collaboration between Hustle Supply Co. & Font Forestry. It’s vintage, bold...
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More Data to Bust the Greenwashing Myth
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Myth: Electronic communication is more environmentally friendly than paper-based communication. Fact: Tons of e-waste are generated globally each year, and only a small percentage is collected and reused. As more consumers adopted digital devices over the last decades, many brands...
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Holy Metrics, Facebook Engagement Plummets for Brands
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For brands on Facebook, the writing is on the wall. Engagement is down significantly in the past year. It’s not surprising … in fact it was widely predicted when Facebook announced an algorithm change this would be bad news for...
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The Reality Gap in Marketingland
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Okay, marketing industry, you’ve been called out. While you’ve been working pretty hard to sideline print in favor of digital marketing, the truth is that you’re hurting your clients in the process. That’s the position taken by the team at...
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The Antithesis of the Online Experience
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Mindful. It’s the mantra as well as the title of the magazine edited by Anne Alexander. It’s a role that fits her perfectly, as Samir “Mr. Magazine” Husni noted in a recent interview. It also strikes a chord with so...
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This Week’s Free Fonts Go Glamping
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When LL Bean meets Magnolia, the results are fairly gorgeous. This week, we offer two free fonts that bridge the gap between rustic and refined. First is Campground created by Fortunes Co. Think adventure. Summer camp. Campfires.  Campground is all...
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Looking for Real Answers about Smartphones and Teens
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LA Johnson/NPR Teen suicide. Depression. Bullying. Loss of focus. Modern tech – in particular, smartphone use – has been studied as a possible cause for all these alarming changes in young people. Yet Brian Resnick of Vox believes the answers...
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