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Gen Z and the Indie Publishing Model
08 October 2019|Marketing, Print
Practically born with their parents’ phones in their hands, the young adult consumer is a conundrum to a lot of marketers. Born between 1995 and 20112, they represent close to 40% of all U.S. consumers, and number close to 73...
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Ground Control to Magazine Publishers…
07 October 2019|Magazine, Print
“Stop trying to be your competitor media, like cable. Be you.” That’s solid advice from Steve Smith writing in Folio:, in which he urged magazine publishers to realize they are NOT TV networks. The way forward as a publisher is...
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Take a Deep Dive into This Week’s Free Fonts
04 October 2019|design
Ah, the life aquatic. Inspired by the deep sea, Aquatico is a geometric, rounded typeface by U.S. designer Andrew Herndon. The font offers some fun alternative letters for special effects, and comes in regular, oblique, light and light oblique. Download...
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Something “Completely Different” is Happening to Print
03 October 2019|Print
A funny thing happened to print on the way to its (alleged) demise. It didn’t die (we stopped even rolling our eyes when people talked like this; I was afraid they might stick in the back of my head).  Instead,...
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Sure, Print’s Hard … and It’s Worth It
03 October 2019|Print
If you’ve been following me for any length of time, you’ve seen me write about the trust effect in print magazines. Consumers trust printed content more than they trust digital, and this trust helps elevate the brand and its associated...
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The One Thing Publishers Should Never Outsource
02 October 2019|Digital, Social Media
“Every publisher needs a platform. If they don’t control that platform, they are at the mercy of platform owners whose behavior is shaped by incentives that may not align with the needs of publishers.” Can I get a heck yes?...
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Will Hiding Likes Us Make Us Happier on Facebook?
02 October 2019|Social Media
Last month Facebook announced new trials where they are hiding (from the public) the number of likes a post gets, much as they did earlier with Instagram. The move is getting kudos from many, including Josh Constine in TechCrunch who...
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The Pledge to Change the Narrative in a Free-content Landscape
02 October 2019|Magazine, Print
Vince Shuley is one of us. A true magazine fan since he was a kid browsing the newsstands, he now works as a photojournalist for some of the best adventure print publications in that niche. “I was that kid who...
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Indie Publisher Thrives with an Eye on Quality
01 October 2019|design, Magazine, Print
John Walters has learned a thing or two in the 20 years he’s edited Eye magazine, a quarterly review of international graphic design of which he’s now a co-owner. “The former musician, who was one of the founders of the...
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Why Print is the Flea Market of the Modern Media Experience … in a Good Way
01 October 2019|Magazine, Print
You can spend a beautiful Saturday morning inside scouring eBay for finds, or you could meander through a vintage flea market and do your hunting in real life. The difference, according to Flea Market Home & Living Editor-in-Chief Lisa Marie...
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