freeportpressd, Author at Freeport Press

Native Advertising a Media Credibility Crisis in Waiting

03 July 201426 August 2021|Advertising, advertorial, content

Product placement and “advertorial” content is nothing new, and many think the expansion of these ideas to include embedded content is simply the logical next step. Logical perhaps, but risky, according to some. “Use of ‘embedded’ approaches to advertising and...

Catalogs are Delicious for Gourmet Retailers

03 July 201403 July 2014|Catalog, Print

[responsive][/responsive]To those of us that cover this kind of news, it’s no secret that direct mail catalogs are making a comeback. We’ve seen how catalogs can drive huge ROI, and we’ve shared the stories of high end retailers launching print...

Bad Apples in the Apple Newsstand

02 July 201402 July 2014|Digital, Newsstand

It’s no secret the Apple newsstand is a mess. The lack of maintenance on the part of Apple has been causing headaches for publishers and their readers, to be sure. And now it looks like fraud is becoming an even...

10 Points for Self-Publishing that are Maybe Missing the Point

01 July 201401 July 2014|Magazine

“How do you begin a magazine?” That’s the leading question to this article in YCN.org that aims to help a would-be magazine publisher get going “on the path to publishing success.” We appreciate the encouragement, but think Jeremy Leslie is...

Got Data? Get Results with Marketing Automation

01 July 201401 July 2014|Digital, Marketing

The magazine industry is showing remarkable resilience after the dust-up of the past several years. Industry stats are showing, and predicting, growth in both the overall value of the global magazine market and in ad presence, according to an article...

Empty Shelves at the Newsstand

30 June 201430 June 2014|Magazine, Newsstand

Turns out the predictions of magazine shortages this summer were spot on. According to Dead Tree Edition, bare shelves are common in the magazine aisles of some retailers, due in large part to the recent collapse of distributor Source Interlink...

Inside the National Journal Redesign

27 June 201426 August 2021|design, Magazine

When the National Journal decided it was time for a redesign, the editorial team knew there were some things they had to let go. With their successful website platform now handling some of the more immediate and timely pieces, the...

How Magazines Are Finally Putting Multimedia Into Their Workflow

26 June 201426 June 2014|content, Magazine

Credit where credit is due: Magazine publishers are -- generally -- very good at publishing print magazines. They’ve refined the editorial process over years of trial and error and best practices. As the industry has evolved to include multimedia as...

Print Remains the Anchor for Enthusiast Market

25 June 201425 June 2014|Magazine, Print

The publisher of lifestyle enthusiast titles like Yoga Journal, Backpacker and Sail and Climbing says that maintaining their strong print platform is key for growth in other areas like digital and events. Skip Zimbalist, CEO of Active Interest Media, was...

Prev 1 2 … 235 236 237 238 239 Next

Quick Links