freeportpressd, Author at Freeport Press

More Companies Back off their Anti-Paper Messaging

11 November 201411 November 2014|Paper

Is paperless really the way to save the environment? That question has been raging in our industry for years now, and it’s a debate we’ve covered before. We are pleased to note that several more companies are now removing their...

On Magazines: Our Brand Promise

10 November 201410 November 2014|Magazine

[responsive][/responsive]The magazine industry is having a bit of an identity crisis. As well-respected industry heavy hitter Bob Sacks [aka BoSacks] recently wrote his article “What’s the Magazine Industry’s Brand Identity” he points out the challenge of defining the brand of...

Great News for Publishers: Print Media Buying Has Stabilized

10 November 201410 November 2014|Print

[responsive][/responsive]The dominant paradigm in the marketing industry – that print media buying has shifted toward digital never to return – seems to have turned on its head, according to a panel of ad agency executives at a breakfast last Thursday....

Designers: Get Your Hands on net’s Special Anniversary Issue

07 November 201407 November 2014|design, Digital, Website

[responsive][/responsive]Are you a working designer looking to hone your craft? Then you have to get your hands on this special issue of net magazine. It’s absolutely loaded with good stuff to know and use. “This issue also marks the 20th...

UK Magazine Ad Spend Predicted to Rise in 2015

06 November 201406 November 2014|Advertising, Magazine

[responsive][/responsive]Following several years of declining ad spend, the positive forecast for 2015 is welcome news to the UK magazine industry. “Advertising expenditure in magazine brands dipped 6.7% year-on-year in Q2 2014 to £254m, according to the latest data from the...

CNET Makes the Jump from Screen to Print

06 November 201406 November 2014|Digital, Magazine, Print

[responsive][/responsive]CNET will appear in print beginning this week, sold on newsstands with a cover price of $5.99, and the media is having a good time with the irony of it all. “A leading technology website, CNET, is expanding into a...

The Best Advice from 40 Top CEOs

05 November 201405 November 2014|Business

If you could ask the top men and women in corporate America for their advice, what do you think they would tell you? Christopher Tkaczyk and Scott Olster of Fortune Magazine did just that, and compiled the results in their...

Publishers and the Smiling Curve

04 November 201404 November 2014|Publisher

[responsive][/responsive]The smiling curve is a familiar concept to many in the tech industry. Understanding it just may enlighten your thinking about where publishing is headed. Stay with me for a minute; the correlation might seem obtuse but Ben Thompson in...

Modern Farmer and the Hipster Goat

03 November 201403 November 2014|Magazine, Print, Publisher

[responsive][/responsive]Food is hip, especially organic, home-grown down-on-the-farm food. That vibe is apparent in Modern Farmer, a farm magazine with some serious (and hilarious) attitude. “What self-respecting farm magazine would come up with headlines like ‘Inside the Mind of a Turkey,’...

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