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Full Circle: Why One Google Developer Believes in Print
09 December 2014|Print
Daniel Dejan might be excused for being a hard core digital proponent. After all, he is on the development team of Google Glass, about as cutting edge as you can get in the digital marketing sphere. Yet he is a...
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Mary Berner Strikes Back at BoSacks on MPA 360 Data
08 December 2014|Magazine
Last week we highlighted an insightful article that Bob Sacks (aka BoSacks) penned on the new magazine success metrics being used by the Association of Magazine Media (MPA). In a nutshell, the data now focuses on third-party data like unique...
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Five Hidden (and Awesome) Master Tricks for Photoshop
05 December 2014|design
[responsive][/responsive]“I always try to search something useful inside Photoshop. But from time to time, there comes a trick that really blows my mind. I believe I can show you few,” writes Radoslav Zilinksy on LinkedIn. He offers video tutorials for...
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2014: The Year of the Quarterlies?
05 December 2014|Magazine, Print
[responsive][/responsive]If there’s one thing this industry has shown us this year, it’s that publishers are growing more aware of the brand-building prowess of print – and in particular, quarterly print glossies. From upscale niche publications to digital-first brands to legacy...
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Print as the Platform for Creativity in Advertising
04 December 2014|Advertising, design, Print
[responsive][/responsive] It’s #TBT, so we thought we’d revisit a terrific article from last spring, “If Print Dies It’s the End of Creativity in Advertising” by Simon Greasey. In his piece, he gathers thoughts from four of the world’s top designers...
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BoSacks Offers Keen Insights on the MPA 360 Numbers
03 December 2014|Magazine, Social Media
Earlier this year the Association of Magazine Media (MPA) rolled out Magazine Media 360, a new way to measure audience engagement across all channels, print and digital, based largely on social engagement. The recent numbers are out and BoSacks has...
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Kodak Dumps Java from their New Prepress Portal
03 December 2014|Digital
We've got some great news about Kodak INSITE Prepress portal, straight from Aaron Tavakoli in the Kodak Blog. “As I write this, our first beta sites for InSite Prepress Portal 7.0 are rolling out - it's a very exciting time for...
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NJ’s Junk Mail Bill is Redundant and Costly
02 December 2014|USPS
[responsive][/responsive]A New Jersey legislator is sponsoring a bill that could potentially cost the state “tens of thousands of jobs, and hurt the economy in a huge ripple effect,” according to Seth Augenstein on NJ.com. The bill would establish a statewide...
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Huff Post: Print Books Outsell Ebooks So Far This Year
02 December 2014|Print
[responsive][/responsive]No doubt, ebook sales have been explosive since the Kindle launched in 2007. But according to new research from Nielson, ebooks were outsold by both hardcovers and paperbacks in the first half of 2014. “According to Nielsen’s survey, ebooks constituted...
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Deceptive Tactics in the Magazine Renewal Game
01 December 2014|Magazine, Print
[responsive][/responsive]Mum seems to the word from big name magazine publishers on third-party subscription renewals, according to Rick Edmonds in Poynter. The scam, which may not be technically illegal but is certainly deceptive, lures subscribers to pay for subscription renewals through...
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