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6 Myths About Millennials and the Media
28 May 2015|content, Editorial, News
Digitally native, the millennial generation is often thought to be abandoning traditional media for digital, and especially social, alternatives. But what do we really know about them? “Are millennials too cheap to pay for newspapers? Is social media leading to...
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Monocle’s Tyler Brûlé on Making Money with Print
28 May 2015|Magazine, Print
Tyler Brûlé managed to create a thriving media business centered on the Monocle title during a time when other publishers were wringing their hands in angst over digital and the “death of print.” He recently shared some insights with Peter...
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Print Won’t Kick You Off Your Own Couch
27 May 2015|Advertising, Magazine, Print
It’s no secret that a slew of online companies are printing magazines now. And the reasons behind each brand’s decision are as varied as the magazines themselves. According to Piet van Niekerk in Print Power, for some brands it’s about...
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Madison Market a Good One for Print Magazines
26 May 2015|Advertising, Magazine, Print
Mike Kornemann knows his market. And he knows that a majority of his readers are bullish on print magazines. “When…Kornemann speaks to classes at places like the Madison Media Institute, he always asks how many of the students read magazines,”...
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Can Net-a-Porter Really Do This?      
22 May 2015|Apps, Digital, Social Media, Website
We've been somewhat skeptical of Net-a-Porter’s online moves previously, when they launched their “shoppable pages” concept early last year. While we loved loved loved (and still do) the idea of the print magazine Porter, the digital tie-in for instant shopping...
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On Snow and Clouds and Print Magazines
22 May 2015|Digital, Magazine, Print
What a great analogy from our good friend Samir “Mr. Magazine” Husni. This is terrific: “As the magazine and magazine media world navigate their way through the maze of problems and possible solutions to the print + digital dilemma that...
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Should Publishers Push Either Digital or Print?
21 May 2015|Digital, Magazine, Print
For some of us, it’s pretty hard to be platform agnostic. Us print geeks find ourselves longing to read a format that we can touch, feel and yes, smell (an associate admitted that when her most recent issue of Southern...
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Next Time Someone Says This, Feel Free to Roll Your Eyes
20 May 2015|Marketing, Print
Let’s face it: The next time you hear or read someone saying “print is dead,” you can pretty much peg them immediately as out of date and out of touch. You are allowed to roll your eyes or chuckle softly...
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How Magazines Have Turned Over a New Leaf
19 May 2015|Advertising, Magazine, Marketing
Spend 30 years in the magazine media business and you'll tend to learn a thing or two. Tom Bureau of Immediate Media isn’t shy about laying it out as he sees it. “Yes, magazine media brands are seeing print circulations...
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Red Bulletin Digital Readership “Disappointingly Low”
19 May 2015|Digital, Magazine, Print
The folks at Red Bull have turned the aggressively-marketed energy drink into a media force to be reckoned with. (Who can forget the Red Bull logo plastered everywhere during Felix Baumgartner’s epic sky dive?) “The drink brand has become a...
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