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What Luxury Brands Know about Print Ads…
18 May 2017|Advertising, Magazine, Print
David Arnold knows a thing or two about the high-end consumer. As managing director of The Robb Report, his day job involves breathing the rarified air of the world of luxury cars, travel, watches, fashion and “the good life.” Like...
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Kids These Days … Love Print
17 May 2017|Paper, Print
Kids these days.  It turns out, in spite of increased access to digital devices, our youngest readers still prefer reading print books. “A study by researchers in Australia found that kids who had access to e-readers like Kindles and iPads...
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How an Algorithm Might Reverse the Crisis of Trust in the Media
17 May 2017|Digital, News
Fake news. Fakebook. It’s gotten beyond absurd. The damage being done by fake news – “news” that is shared as truth, regardless of the veracity of its contents – is having a massive impact on our society. Businesses, non-governmental organizations,...
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10 Real Life Lessons for Designers
16 May 2017|design, Print
“Fall in love with something that was designed." That was one of the 10 life lessons for designers shared by Paula Scher during her recent talk at the Royal Geographical Society’s lecture hall in London. The hall, according to Mark...
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Better Than Ever – the Modern Print Catalog
16 May 2017|Catalog, Print
The doorstop – that’s what we called the huge “wish books” that hung around our kitchen table every holiday season. We’d pour over those pages, dog-earing the good stuff and making our lists for Christmas. Those days of 1,000-page catalogs...
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7 Great Reasons to Launch a Customer Magazine
15 May 2017|Magazine, Print
The category is still fairly new, so you might be forgiven for not recognizing the term. But “customer magazines” represent a huge – and growing – portion of our industry. As this article in Print Power notes, customer or brand...
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SI Embraces Augmented Reality in a Big Way
15 May 2017|Digital, Magazine, Print
In a stunning example of the use of technology in a print publication, Sport’s Illustrated is unveiling its first augmented reality (AR) issue. “Sports Illustrated is trying to breach the gap between paper and digital with its first interactive issue,...
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This Week, Fonts with a Flourish
12 May 2017|design
This week’s font collections come from the wildly creative minds at Mikrojihad Inc. in Indonesia. They specialize in “unformal” typefaces with a hand-lettered feel, and the results are striking. One of our favorites is Blackfat Script, a bold font family...
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The Tactile Argument for Photography Zines
12 May 2017|design, Magazine, Print
One photographer explains why digital marketing for photographers leaves a huge gap to fill. Photographer James Moreton has thousands of followers on Instagram and other digital channels to help market his work. Yet he still believes that print is the...
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ACT 7 Focuses on Getting Magazines Into the Hands Readers
11 May 2017|Magazine, Print
When Dr. Samir Husni spoke to the room at the recent ACT 7 Experience at the University of Mississippi’s Magazine Innovation Center, he was quick to point out one key bit of wisdom. “The problem is not the ink on...
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