freeportpressd, Author at Freeport Press

01 February 202109 November 2021|USPS

If you’re a commercial mailer of flats and periodicals, brace yourself. Customers are facing an unexpected and steep increase in USPS mailing rates sometime this summer — even while service standards remain miserably low.The first indication that something was seriously...

The Pandemic Power Play — Digital and Print Catalogs

27 January 202127 January 2021|Catalog, Digital, Print

“An online catalog is a powerful package, so why is print making a comeback?” Jim Preen writing in Brand United asks and answers this question with some key facts about consumer behavior during the UK lockdowns. “With another national lockdown...

Rand Fishkin Call Out the Rot in Digital Ad Land

27 January 202127 January 2021|Advertising, Digital

Rand Fishkin is a familiar name to anyone who follows SEO and the power of original content. Fishkin rose to prominence in content circles as the head of SEO firm Moz; he’s now a co-founder at audience intelligence firm SparkToro....

The Four Ps of Magazine Media Campaigns

26 January 202121 July 2021|Magazine

As we move into the beginning of this new year, one thing has certainly changed. The usually confident experts, none of whom predicted the year we just had, are a little more circumspect, adding a few more caveats. Still, trends...

The Secret to People Magazine’s Success Story

26 January 202121 July 2021|Magazine, Print

Photo by Nicholas Prakas Yes, knowing your audience is the key to creating a magazine that stays relevant, even loved. But what about when your magazine audience is around 90 million, from all walks of life? At People Magazine, the...

Two Free Fonts This Week to Put a Little Spring into Your Designs

22 January 202122 January 2021|design

Is it time to let loose with some fresh designs this spring? This week’s free fonts might be a good fit for that emerging vibe. Start with Refaline Script, a free handwriting font from Holis Majid of 24Design Studios. Its...

How to Design a Magazine Cover

21 January 202108 September 2021|design

Nobody demonstrates the power of a well-designed cover better than the magazine industry.Magazines are admired for creating iconic, riveting, thought-provoking cover designs. Many have come to define an era or a cultural movement.How Do I Make a Good Magazine Cover?Magazine...

The Secret Sweetheart Deal between Facebook and Google

20 January 202126 August 2021|Digital, Social Media

Well, this is starting to get interesting. When the House Judiciary report on big tech came out last October, it was clear that a lot of information would come to light that could have massive implications for Amazon, Apple, Google...

How Indie Publishers are Taking on Climate Change

19 January 202119 January 2021|Magazine, Print

The global lockdowns may have provided some slight, if temporary, respite from climate damage, yet the issue remains … as a matter of scientific inquiry wrapped around a looming cultural and humanitarian crisis. Now, important new voices are becoming louder,...

How Print Became an Experience Gateway for Big Box Retailers

18 January 202118 January 2021|Print

As retailers look ahead to a post-pandemic consumer world, where does print appear on their radar? For some insights, let’s look at how print was being integrated into both brick-and-mortar and online retailers. “The rapid rise of online shopping and...

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