January 2021 - Page 2 of 3

Hoffman on Print’s Key Feature … “It’s Invited In”

14 January 202126 August 2021|Magazine, Print

If you follow my writing with any regularity, you know I’m a huge proponent of the audience-first ideal in publishing. Your audience is everything, and that point has been hammered home this past year. Publishers who get it — and...

Welcome to Digital Ad Payola, 2021 Style

13 January 202113 January 2021|Advertising, Digital

What’s scarcer than toilet paper in a mobbed Costco during a lockdown? Logic … or at least it seems that way when you consider the current thinking around ad fraud. The scope of digital ad fraud is truly bonkers,...

The Experience of the Catalog is What Makes it Work So Well

12 January 202112 January 2021|Catalog, Print

When was the last time you truly enjoyed scrolling through page after page of search results on Amazon? Settling into your favorite chair to just explore and see what comes next? If you’re like most consumers, probably never, really. Search...

New San Antonio Magazine Thriving … on Ad Revenue

12 January 202112 January 2021|Magazine, Print

Innovation — in fast motion — has been the buzzword for a lot of publishers the past year, as business models shifted to accommodate the realities of a global shutdown. Yet one new publication in San Antonio is finding success...

Regional Magazines as the Community Lynchpin

11 January 202111 January 2021|Magazine, Print

Earlier today I wrote about Live from Southside Magazine, a local San Antonio publication that is thriving on a tried-and-true business model — local ad revenue. Apparently, I’m not the only one who believes local and regional magazines have a...

A Summer Vibe for this Friday’s Free Font Party

08 January 202108 January 2021|design

Winter. It sure does seem to drag on. Let’s snap out of it and design something full of summer fun. Summer Vibes by UK designer Muhammad Faisal is a script font full of relaxed and carefree energy. With upper and...

BoSacks Sees Potential for Last Half of this Year

07 January 202107 January 2021|Publisher, publishing

It was fun to think that the stroke of midnight ushering in 2021 would be a magical reset. Maybe mentally it was, but most of us are pragmatic enough to understand that’s not how any of this works. So what...

Amazon to Prime Video Buyers … You Don’t Really Own That

06 January 202106 January 2021|content, Digital

Remember when Amazon said you don’t own the ebooks you purchased for your Kindle? Well, that goes for those Amazon Prime videos you may have purchased, too. “In 2020, most of us buy more digital content than physical, whether it's...

I’ll Have What They’re Having … Eating Well Closes Out a Tasty Year

05 January 202126 August 2021|Magazine, Print

While advertising revenue took a big hit last year (wow, it’s nice to say “last year” when we talk about 2020, isn’t it?), there was at least one notable exception. “In a year when we have come to expect the...

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