July 2019 - Freeport Press

A Slew of New Comic Titles Ditch Digital for the Beauty of Print

31 July 201931 July 2019|Print

For alternative comics publishers, print is the new … print. And you can forget about reading them on your screens; you won’t find them there. “In the past year or so we've seen the birth of some half-dozen new comics...

Wake Up Call: Science Says Our Phones are Shortening Our Lives

30 July 201930 July 2019|Digital

Modern medicine is a bit of a miracle. Not interested in eating all your veggies? Take a fiber supplement and probably a statin to keep things in check. Don’t like to exercise? A blood pressure pill can do wonders. But...

Zero to Emotional Connection in 0.3 Seconds

29 July 201929 July 2019|Print

0.3 seconds. That’s the time it takes for physical media to create an emotional connection in a reader’s brain, according to Diana Lucaci, founder of neuroscience research firm True Impact. “Savvy marketers understand that many purchasing decisions are made at...

The Real Differences between Copywriters and Art Directors

26 July 201926 July 2019|design

“…..everybody wants to be an art director…..everybody wants to be a star….” I clearly remember Tim, a highly talented art director in an ad agency I worked with often, humming that little ditty under his breath in client meetings where...

Readability for the Win on Free Font Friday

26 July 201926 July 2019|design

Gorgeous design is one thing; gorgeous font design combined with great readability is quite another. This week we bring you two fonts, one crisply rendered, the other with a hand-drawn look, that both score high points for being easy to...

Educational Publisher Pearson Says Print Textbooks are on the Way Out

24 July 201924 July 2019|Print

The world’s largest educational publisher is making the pivot to “digital-first” and will begin phasing out print books, according to the BBC citing a Pearson Publishing press release. “Pearson said students would only be able to rent physical textbooks from...

Google to Close Incognito Loophole; Publishers Scrambling to Protect Paywalls

23 July 201923 July 2019|content, Digital

Paywall strategies are becoming more popular and effective, as publishers figure out how to monetize their content without relying so heavily on digital ad revenue. Good on them. Now though, they face a big challenge. Google is about to close...

‘Summer of 69’ Topic of New York Times/Meredith SIP

23 July 201923 July 2019|Magazine, Print

Meredith Corporation has hit a slew of home runs with recent titles over the past few years, and they are absolutely committed to excellence in publishing. So we are pretty excited to hear they are partnering with The New York...

How to Engage a Millennial (Hint: Think Catalogs)

22 July 201909 November 2021|Catalog, Print

Say what you will about Millennials -- and there’s certainly been enough said already, on everything from student loan burden to homeownership to craft beer and avocado toast. While these digital natives may spend a good part of their day...

Two Free Fonts to Get You Noticed

19 July 201919 July 2019|design

Sometimes it’s all about being bold. And this week, we’ve got two great fonts for your toolbox, designed to grab some attention in the real world. Frontage Condensed Outline, from U.S. designer Juri Zaech, is part of the Front Condensed...

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