July 2019 - Page 2 of 3 - Freeport Press

Yes, No and Sort Of – the Complicated World of Personalized Magazines

18 July 201918 July 2019|Magazine, Print

Personalization, fueled by data-driven digital printing technology, is reinvigorating the direct mail economy. Brands are getting savvy at using customer data in more profound ways, so it’s only a matter of time that we’ll see this happening in a big...

Ads, Paywalls or FreeWall – What Makes Sense for Media Brands?

17 July 201917 July 2019|Advertising, content, Digital

Engage with this one ad, and we’ll let you view the rest of the article ad-free. That’s the crux of “freewall” technology, a middle ground between intrusive online ads and a content paywall. Some big names in media and publishing...

Neuroscience and Print – a Curated List for Your Sales Quiver

16 July 201916 July 2019|Print

Earlier this year, I shared a great post from D. Eadward Tree on what our sales teams need to effectively sell print in a multi-channel world. We can’t expect our sales teams — especially if they come from a digital...

Corporate Greenwashing is Just About Washed Up

16 July 201916 July 2019|Paper, Print

It’s been five years since the FTC cracked down on environmental marketing, warning companies that their “go green / go paperless” campaigns were misleading and unsubstantiated. The claims that digital is greener than paper don’t hold water, and consumers were...

Evening Screen Time May Be Triggering Your Sweet Tooth

15 July 201915 July 2019|Digital

Want to slim down? We all know the drill. Avoid carbs. Watch your fat intake. Stay away from processed sugar/flour/what have you. Now maybe we need to add “unplug in the evenings” to the list. According Vanessa Chalmers in the...

This Font is for Headlines and Hipsters

12 July 201912 July 2019|design

Handmade with a hipster's heart, Bellaboo is perfect for headlines and posters. Created by Swedish designer Marcelo Reis Melo, this all-caps font comes with English, Latin and Swedish characters. Go ahead and grab this freshly made font for your next...

Can Firefox Disrupt the Duopoly with their Ad-free Internet?

11 July 201911 July 2019|Advertising, Digital

This is kind of a big deal. Firefox, the open-source browser from the folks at Mozilla who say “the online advertising system is broken,” is proposing an ad-free internet. “Users are now being invited to a free trial of the...

Apple News+ Gets a Big Minus from Publishers

11 July 201911 July 2019|Digital, Magazine, News

It was five years ago when both Facebook and Apple decided to become de facto news publishers, FB with Instant Articles and Apple with Apple News. It wasn’t long before publishers started ditching Instant Articles in large numbers as engagement...

Enjoy These 77 New Print Titles So Far this Year

10 July 201910 July 2019|Magazine, Print

Of the 77 new print magazines that launched in the first half of this year, Samir “Mr. Magazine” Husni points out a couple of really creative titles. “June 2019 gave us a new title that could fit into a cassette...

Prev 1 2 3 Next

Quick Links