September 2018 - Freeport Press

Everyone Crazy ‘Bout a Sharp Dressed Font

28 September 201809 November 2021|design

Sharp. That’s the prevailing idea behind our two free fonts this Friday. They’ve got some serious style about them, and we can see designs practically begging to be born from them.First up is AlGhifari Script from Indonesian design shop Mikrojihad...

The Holidays are Coming – Is Your Catalog Mailing on Track?

27 September 201827 September 2018|Catalog, Print

The stores are full of Halloween candy, and you know that catalog season is not far behind. For brands that market via catalogs, they’ve no doubt already put a lot of thought and work into their year-end catalog plans. Now,...

Why My Phone is Getting on My Nerves

26 September 201810 November 2021|Digital

I can really empathize with the boss I read about last week who lost it and banned smartphones in meetings. But the problem with our smartphones goes way beyond meetings. Just having my phone nearby is enough to drop my productivity...

How the Slow Journalism Movement Embraces Hindsight

25 September 201825 September 2018|Magazine, Print

Earlier this summer we introduced our audience to Delayed Gratification, a UK titles that have become a standard bearer for the slow journalism movement. The age of the 24-hour news cycle has turned journalism into a speed race. Scoops and...

The Ultimate Direct Mail Deck

25 September 201825 September 2018|USPS

We talk about the stats all the time – like how direct mail is a proven top influencer among affluents…. …or how effective direct mail is in B2B sales, and how it enjoys the highest ROI among channels. The facts...

Why Magazine Media is Having a Kardashian Moment

24 September 201824 September 2018|Magazine

Influence. Brands crave it, and an entire industry has sprung up around online influencers on Instagram, YouTube and other social channels. At its inception, brands that looked to influencer marketing had worthwhile goals; engaging their fan base and potential...

What I Noticed in that Mr. Magazine Interview with Good Company Founder Grace Bonney

24 September 201809 November 2021|Magazine, Print

In Grace Bonney’s eyes, the design world has a diversity problem.“I think that so often the design world in particular has a very particular audience that tends to be wealthy, it tends to be white, it tends to be someone...

Nick and Debby Want to Get Personal

21 September 201821 September 2018|design

We love a good formal font when the occasion calls for it, but sometimes you just want to get a little more personal. So for this week’s Free Font Friday we bring you two typeface families that cozy up nicely...

Print vs. Digital Magazines: What Readers Prefer

21 September 201830 August 2021|Digital, Print

Freeport Press promoted a 10-question survey to magazine readers in North America (demographics chart below). The survey, which was open for three days in September 2018, generated 1,226 responses. Of those responses, 1,141 were solicited through Survey Monkey. The rest were in response...

Here’s to Old Friends … This DM’s for You

20 September 201820 September 2018|Advertising, Print

As so much of the world turns to digital, why is it that direct mail still works so well? According to Money Mailer CEO John Patinella, direct mail is effective because “giving, receiving and handling tangible objects remain deep and...

1 2 3 Next

Quick Links