Enough of the Mean Girls Mentality around Magazine Brands
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“Not every brand within any industry will have a growth story. I get that magazines close. Yet, when Saab and Saturn disappeared, no one reported the end of cars. In recent years, people flocked from MySpace to Facebook, Vine shuttered,...
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Got News? Try These Two Free Fonts to Make It Stick
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There are a million ways to use fonts in our multi-channel world. But when it comes to news – when you need to get the message across clearly and legibly – it’s best to use a font designed specifically for...
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More Evidence of the Pendulum Swing in UK Print Ad Revenues
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Last fall, news broke that ad-funded digital publishers Buzzfeed and Vice missed their revenue targets, while Mashable was sold for 20% under its 2016 valuation. At the time, it was evidence the digital ad pendulum was taking a big swing...
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What if Print and Digital Had a War … and No One Came?
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It appears some people have missed the memo on the supposed “war” between print and digital. “The ‘battle’ is long over and the truce has been drawn up,” explained Samir “Mr. Magazine” Husni in an interview with media update’s Aisling...
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Legacy Media Took the Slow (and Smart) Road to Ad Tech
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It’s easy to blame the fall-off of print advertising on any number of factors – the meteoric growth of digital platforms, rapidly changing consumer behaviors, massive popularity of video, etc. And the legacy print industry has been reluctant to dive...
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USPS Far From Hitting Targets with FSS Investment
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The big question: Is the billion-dollar investment the USPS made into its Flats Sequencing System paying off?  The unsatisfying answer: They don’t know. As D. Eadward Tree explains in a recent post on Dead Tree Edition, “postal management doesn’t know...
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Tight Space? Try This Week’s Free Friday Font
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Teeny tiny.  That’s the basic idea behind designing for today’s smartphone apps. So it makes sense that font designers are creating new solutions, like Rhodium Libre by James Puckett, founder of Dunwich Type. This slab serif font has wide, open...
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Meet the New Marketing Power Couple
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There’s plenty of evidence that the “print versus digital” debate is no longer worth the energy it takes to participate. In fact, marketers are fast calling a truce between print and digital, and leveraging the benefits of both to improve...
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Facebook Finally Blinks – and the News Industry Should be Grateful
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According to Franklin Foer writing in the Atlantic, Mark Zuckerberg moved fast and broke stuff. Lots of stuff. And now, the media actually owes him a debt of gratitude for finally forcing news media to confront their demons. “He broke...
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