Credit Where Credit’s Due: The Weirdness around Magazine Industry Innovation
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Earlier this month, Linda Thomas Brooks of the Association of Magazine Media (MPA) made a compelling argument against the “mean girls” mentality around print magazines as an industry. She explained that she usually ignores all the “print is dead” chatter...
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A Wow Factor Moment for Special Interest Print
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For many magazine media brands, digital is great for engaging an audience looking for that “wow” moment. And Kalmbach Media has been doing just that with their Discover magazine content. The problem, of course, is that digital media has a...
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What the Interview Relaunch Tells Us about High-end Magazines
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Still wondering about the future of magazine media? Here’s more evidence that the narrative about print magazines is changing:  Just in the past week or so we’ve posted about magazine readership being up down under, and the industry saying “enough”...
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A Friendlier Alternative to the Same Old Fonts – Our Free Font Fridays Continue
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It can be hard to find the right balance between friendly and professional. Too formal and you lose the personal appeal; too casual and you run the risk of looking amateurish. So we were excited to run across Sant’Elia by...
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Magazine Readership Is Up Down Under
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Ten of Australia’s top 15 titles grew their print readership over the past year. What’s black and white and read Down Under? Print magazines, according to figures released last week by Aussie market research firm Roy Morgan. “Ten of Australia’s...
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The Real Difference Between Publishers Who are Crossing the Gap into Profitability … and Those Who Aren’t
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There’s a gap in our industry that appears to be widening. On the one side, we have the stats on print ad revenue that continues to show declines in the market overall. On the other side, we hear plenty of...
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Fighting Back: Marketers Allege Intentional Fraud by Facebook
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It’s been more than two years since Facebook was publicly called out for dodgy video viewership metrics. In the months that followed, speculation was rife that the “mistakes” were intentional, in an attempt to bolster their “pivot to video” initiative...
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Worried about Brain Health? Pick Up a Book
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Most of us are well aware that physical exercise goes a long way toward keeping us healthy in our sunset years. But what about our brain health? With rising rates of Alzheimer’s and other forms of brain decline, is there...
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Converting Free Readers into Paying Customers – The Hope of Paid Content 
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According to publishing consultant Peter Houston of Flipping Pages Media, by now we should all pretty much agree that paid content is the future of the news media. There’s a caveat, however.“Recognizing the strategic advantage of re-establishing a reader revenue...
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Magazines Again Ranked Tops in Trust by Consumers
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“Getting the news” in our multi-channel world has gotten easier than ever – literally we carry access to just about any source with us at all times. At the same time, this ease has muddied the water about what sources...
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