April 2018 - Page 2 of 3 - Freeport Press

A Major U.K. Pub Chain Just Shut Down its Social Channels

18 April 201818 April 2018|Magazine, Print

Tim Martin’s had enough. The chairman of a popular pub and hotel chain in the UK made a public statement about his feelings around social media, as the company shut down its social media accounts on Monday. Their pub's publication...

Two Big Names Unveil their New Magazine Designs This Month

17 April 201817 April 2018|design, Magazine, Print

When your brand look is as iconic as National Geographic’s, you tread with care when it comes time to redesign your flagship print magazine. That yellow rectangle, after all, is arguably one of the most recognizable brand marks in the...

Fixing the Broken Retail Magazine Distribution Channel

17 April 201809 November 2021|Magazine, Newsstand

John Harrington is pulling no punches talking about the current state of the magazine industry. In a recent letter in BoSacks’ Media Intelligence newsletter, the industry veteran asks a simple question: Is there a future in the magazine retail distribution...

Getting Healthy for Spring? Try Reading a Book

16 April 201816 April 2018|Print

More than one in four adult Americans say they haven’t read even part of a book within the last year. That surprising number comes from the Pew Research Center and includes books in both print and digital form. So, what’s...

Make a Big Impact with This Week’s Free Fonts

13 April 201813 April 2018|design

If you’re looking for a font that makes an inviting impact without being too bold, try Rubik. The sans serif font from Hubert & Fischer features a sturdy but soft design with rounded corners and comes in five weights plus...

A Fresh Way to Look at Your Publishing Channel Mix

12 April 201812 April 2018|Digital, Magazine, Print

According to Mike Koedinger, founder of independent media company Maison Moderne, the Print Proud, Digital Smart mantra rings true in some highly specific ways. The publisher of Paperjam, the company’s flagship print product, recently spoke to Samir “Mr. Magazine” Husni...

Smart Ways to Boost Distributor Sales with Your Catalog

11 April 201811 April 2018|Catalog, Print

9.8 billion. That’s how many catalogs were mailed in the U.S. last year, according to figures from the U.S. Postal Service. “That’s impressive—but more impressive is the 23 percent increase in overall response rate, owing largely to better targeting and...

Does Your Magazine Cover Sell Your Issue, or Your Brand?

09 April 201809 April 2018|Magazine, Print

Your magazine cover sells your brand, not your issue. That’s the assertion of Ryan Derousseau writing in Folio last week. As he explains, with newsstand sales down across much of the industry, magazines are turning to other means to drive...

Move Over, Teen Mags, You’ve Got Company

09 April 201809 April 2018|Magazine, Print

When Bella Grace launched four years ago, it promised to be a print lifestyle magazine that “touches the heart and soul of the reader.” Now, publisher Stampington & Company has announced an addition to the family, as New Generation launches...

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