February 2018 - Page 3 of 4

Your Audience is Into Print Ads. Are You?

13 February 201813 February 2018|Advertising, Print

When deciding where to spend your ad dollars, do you stop to consider your audience’s point of view? If you did, you might join the growing chorus saying pffft to digital ads. According to Kantar Millward Brown’s latest Ad Reaction...

How Digital Music Hints at the Future of Print

12 February 201812 February 2018|Magazine, Print

It’s been 20 years since digital changed everything, so we can finally start seeing past the original disruption and onto what’s next. And according to Jessica Ruscello of Blurb Inc., print occupies a singular place in the new media context....

The Happy Buyer and What She Means to Advertisers

12 February 201812 February 2018|Uncategorized

Late last year we reported on a Magazines Canada report that showed us that buying magazines makes shoppers happier. Okay, happy customers are a good thing for the retail store … but does that have any bearing on the advertisers...

This Week, a Tale of Two Uppercase Fonts

09 February 201809 February 2018|design

This week, it’s a tale of two fonts that stand tall and command attention. First up is Kel by Keine Martins, a Brazilian designer and art director. It’s a clean, uppercase sans serif with unusual edge styling that takes a...

In the Real Estate Industry, Print Gets a Great Review

08 February 201808 February 2018|Print

It’s estimated that 90-95% of property searches now start online, thanks in large part to major players like Zillow and Trulia in the U.S., and Rightmove and Zoopla in the U.K. Not only do most buyers start online, but most...

The How-To Guide to Make Money in Magazine Media in 2018

06 February 201806 February 2018|Magazine

“I make money the old-fashioned way: I was very nice to a wealthy relative right before he died.” That famous quote from Malcolm Forbes kicks of FIPP’s 2017-2018 Innovation in Magazine Media World Report. While it’s meant to be cute,...

Print … Designed for the 21st Digital Traveler

05 February 201805 February 2018|Print

Travel industry insiders say printed collateral is still incredibly important … but in a new way. A page from Abercrombie & Kent’s 2018 Antarctica brochure, which is more of an editorial product than its 20th century predecessors. Within the last...

Wired Editor in Chief on Why Print “Makes Stuff Better”

05 February 201805 February 2018|Magazine, Print

It’s fairly easy to understand why a print publisher like Hoffman Media is still incredibly bullish on print. The publisher knows its audience and their demand for quality publications. And for the Alabama-based publisher of several Southern-themed magazines, that means...

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