A Reality Check for Online Subscription-focused Publishers 
|,
There’s been a lot of talk this year about paid digital content as a viable revenue stream for news media. We certainly see evidence of the publishers that are getting paid content right. The shift away from ad-supported content to...
continue reading
What Happened When a TV Station Took a Two Week Facebook Fast
|
It’s a dilemma. Facebook is becoming increasingly unfriendly to news publishers with their new algorithms, and referral traffic is dropping fast. On the other hand, Facebook is a go-to source of “news” for so many, that news brands often say...
continue reading
GQ Stares Down a Multi-channel Revenue Stream
|,
It’s a look, and it’s made GQ almost unmistakable from any other men’s magazine out there. It’s the front-facing, straight-into-the-eyes stare of the cover personality – whether they are male models, comedians or any other type of assorted celebrity. Now,...
continue reading
How to Avoid Lazy Thinking When Talking about Print
|,
Source: MPA – The Association of Magazine Media It’s easy to talk about print as a tactile experience, a powerful brand booster, a longstanding legacy media that people love to love. It’s harder to talk about print in a business...
continue reading
Direct Mail – 8 Reasons Why the Cool Kids are Doing It
|,
All the cool kids are doing it. Google uses direct mail to send promos for Ad Words. Amazon’s doing it; even Facebook is turning to direct mail, hoping it will help get them out of hot water caused by all...
continue reading
Words of Magazine Wisdom from the Iconic New York Magazine Editor
|,
The magazine cover – once a key element in making a title stand out on the newsstand – has evolved to a new purpose. “The cover is no longer really to sell magazines on the newsstand,” explains Adam Moss, EIC...
continue reading
Two Fonts from France to Conquer the Boring Typeface Blues
|
This week we look to France for inspiration for our Friday Free Fonts. The first is AW Conqueror Sans Light, designed by France’s Jean François Porchez, a pioneer in digital typography. His AW Conqueror series of fonts includes nine freebies. ...
continue reading
Designing the Typeface for England’s World Cup Kit
|
Talk about a dream gig – UK font designer Craig Ward was asked to design the font kit for England’s football team when they play in the World Cup in Russia later this year. “I was contacted in the first...
continue reading
Facebook Turning to Direct Mail to Fix Fake Ads
|
  Some days I swear this stuff just writes itself. Facebook just announced it will now use decidedly non-digital means to verify the identities of political ad buyers on its platform. The social network has come under a lot of...
continue reading
If You Read One Thing Today, Make it This Post from Adam Tinworth
|
Every day I curate and comment on industry news and insights I think our readers will find helpful, inspiring, infuriating or encouraging.  Today, I’m sharing this post from Adam Tinworth about Facebook, journalism, and the ten years they’ve been sharing...
continue reading