New UK Circulation Data Promises Greater Clarity
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For brands, deciding where to advertise is strategically critical. The UK magazine industry wants to make it easier for advertisers to understand the benefits of specific titles, so they are overhauling their circulation reporting standards. “The update, which coincides with...
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Closing the Book on Digital Texts for College Kids
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It’s always good to hear from the source; and in the debate of print versus digital books, one source is current college students. “Nowadays, the majority of smartphone users are easily distracted because while they read digitally, they may get...
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Is Meredith Aiming to Break the Duopoly? 
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Last fall, Meredith doubled down on print by buying Time Inc. from Time Warner. The move firmly established Meredith as the largest magazine publisher in the U.S. It did something else too. It opened the door to break through the...
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Bauer Set to Launch 41 SIPs This Year
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While Meredith is building their newly expanded publishing empire as an advertising platform poised to break the Facebook/Google duopoly, another publisher is taking the opposite approach. “Bauer Publishing may have hit on a unique formula to beat the ad crunch...
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Opposites are Highly Attractive in this Week’s Free Fonts
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Call them the yin and yang in our free font giveaway; this week’s selection takes an extreme look at each side of the weight spectrum. They’re about as different as night and day, and they are both really beautiful in...
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The Changing Face of the Magazine Cover
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Sometimes it's a good thing when the normal order of things breaks down. In the midst of the change, you get to take a close look at who you really are and what you really stand for. This seems to...
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The Book about the Magazine about London in the ‘80s
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Paul Gorman has authored a coffee table book about a magazine. And in the very act of doing so, he’s inadvertently pointed out one more reason why the magazine format itself is so valuable. “’The Story of The Face’” has...
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The Second Sin of Magazine Publishing
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In 2009, Alan Mutter famously warned publishers they were committing the “original sin” of giving away their content for free online. While the infantile internet cried “Information wants to be free,” he presaged financial disaster for brands that forgot how...
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Media and Marketing Execs Face their Digital Reckoning
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It was just one year ago that Proctor & Gamble’s Marc Pritchard presented the company’s get-tough plan to his fellow execs at the IAB’s annual leadership meeting in Florida. “The days of giving digital a pass are over,” he said at the...
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What We Aren’t Hearing from Magazine Publishers in 2018
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It’s taken a few years, but publishing executives are becoming much clearer about the strategies they are using to grow their brands. Granted, it’s still an industry in flux, and revenue models continue to evolve. But what do the heads...
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