July 2017 - Freeport Press

What 1 out of 3 Brands Already Knows about Print in your Content Marketing

31 July 201709 November 2021|Marketing, Print

It’s like the hidden secret that out here in plain sight. Only one in three marketers (in both B2B and B2C) use print in their content marketing strategy, according to research from the Content Marketing Institute. But of those who...

Neuromarketing and the Direct Mail Advantage

31 July 201709 November 2021|Digital, Paper, Print

“How many unread emails are in your inbox right now?”It’s an interesting question, posted by Samantha Owens Pyle in The Business Journals.And she has a follow-up for those ‘inbox zero’ types (like me), as she asks “how many emails from...

Grab Your Musket, It’s a Ponsi Revolution (Or…More Free Fonts)

27 July 201709 November 2021|design

It’s Friday, so that means more free fonts.Our first pick this week comes from the talented folks behind Nomo Studio in Sevilla, Spain. Musket is a condensed slab serif font with some subtle curves to soften the heft. This clean...

Mockingbird — Elevating the Magazine into a Spiritual Journey

27 July 201727 July 2017|Magazine, Print

Rumpled, dog-eared and torn. For print readers, the physical side of the act of reading involves change, interaction and deep connection to the medium. The team behind the magazine The Mockingbird not only knows this, they take it into account...

The Less Obvious Reason Why Luxury Brands are Still Investing in Print

27 July 201727 July 2017|Magazine, Print

Forced to give up print – it’s the sad reality that many publishers believed this was necessary when it became obvious that they needed to pay attention to digital. Yet there’s one niche that’s held firmly onto their print titles,...

How to Run a Print Magazine in 2017

25 July 201725 July 2017|Magazine, Print

“In case you wondering, print’s not dead. Not even close. The rise in digital has only made those hustle, hustle harder, which only means the cream rises.” Amadeus Editors Khatchadourian & Grad It’s been called “the golden age of magazines”...

The “Print Proud, Digital Smart” Mantra

24 July 201724 July 2017|Digital, Magazine, Print

Print is a lot of things to a lot of different people: For those of us who are true print geeks, the unabashed love of the medium comes from an emotional connection to ink on paper - the way it...

Why Thinking Like a Digital Marketer Can Help You Sell Print Ads

24 July 201724 July 2017|Advertising, Digital, Magazine, Print

For D. Eadward Tree, the print magazine industry has a fantastic opportunity right now…and most publishers just aren’t ready to take advantage of it. Tree, writing in Publishing Executive, explains that the massive realities of digital ad fraud have marketers...

Catch this NYC Type Exhibit this Summer

21 July 201709 November 2021|design, Magazine

Oh wow, have we got a treat for our East Coast typography fans. The New York Times Magazine has put together an exhibit of outstanding typographic examples at the Type Directors Club in NYC. It runs through September 5, according...

Enjoy a Superlative Arctic Chill with This Week’s Free Fonts

21 July 201721 July 2017|design

As we head into the dog days of summer, we thought we’d break the ice with a little chill this week. Arctic by Matt Ellis is a slab serif font with strong and thick lines that give it an amazingly authentic cold...

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