July 2017 - Page 3 of 3 - Freeport Press

12 July 201712 July 2017|Magazine

For media brands trying to predict what technology to turn to next, we offer some sage advice from a digital innovations expert. John Peeters, an expert in digital innovation, has some blunt and specific advice for publishers looking to understand...

What Magazine Content Does Really, Really Well

11 July 201711 July 2017|content, Digital, Magazine, Print

Regardless of whether it’s in print or on digital, magazine media outperforms other media in several key areas. “Their particular sweet spot is to act as a key driver of the metrics that help consumers understand what sets one product...

Indie Magazines About Amazing Food and Travel

10 July 201710 July 2017|Magazine, Print

Mass market titles have their purpose, just like mass market vacations at Disney World. But when it comes time to really unwind, many of us look for something off the beaten path. These titles, compiled by Melissa Kravitz in Mic,...

Hey Print, Thanks for Getting All Emotional

10 July 201710 July 2017|Marketing, Paper, Print

You probably know the feeling. You spend some time (minutes, even hours?) mindlessly slogging through your social feeds, going down the rabbit holes where the links lead you. You look up, and time has evaporated. And you feel…odd…somewhat detached from...

Great Band Name, or Awesome Font?

07 July 201707 July 2017|design

Atletico Foglihten just might be the best band you never heard of…or not. We like fonts so much around here we get a little punchy about it. Take this week’s offerings, for example. You gotta admit both of these fonts...

What Parents Need to Know About Their Kids’ Reading Habits

06 July 201706 July 2017|Print

They might be captivated by the bright shiny screens, but when it comes time to read, youngsters gravitate toward print books. Margaret Kristin Merga and Saiyidi Mat Roni cite new research that peaks inside the habits of our youngest readers....

No, the Whole Ad Industry Hasn’t Gone Digital

05 July 201705 July 2017|Advertising, Digital, Print

You might think that the majority of ad spend is pouring into the coffers of Google, Facebook and other digital channels – and in truth, they are reaping in the lion’s share of the digital side of things. Yet worldwide,...

What High-End Brands Truly Understand about the Print Experience

05 July 201705 July 2017|Magazine, Print

This year we continue to see print’s value to high-end brands. Media Update’s Aisling McCarthy recently dug into the topic, finding supporting evidence from creative agency heads and brands alike on the role of print and where it excels over digital...

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