July 2017 - Page 2 of 3 - Freeport Press

Native’s Up…So Expect Brand Trust to Continue Going Down

20 July 201709 November 2021|Advertising

Judging by the numbers, consumers haven’t come out of the fake news woods yet. According to Fipp (citing data from Mediaradar), native advertising is going through the roof. In fact, the number of brands flocking to native advertising is up...

Facebook’s Getting All Up in Your Messenger

19 July 201719 July 2017|Advertising, Digital, Social Media

Well, at least they know they’re annoying. According to Patrick Kulp writing in Mashable, “an exec at the social network said Tuesday that it plans to roll out ads to the Messenger home screen worldwide by the end of the...

How to Increase Your Print Effectiveness by 70%

18 July 201718 July 2017|Print

What if you could take the same printed piece you sent out last week, and redo just a few things on it to get 70% more engagement? It could be possible by engaging the one thing that all humans find...

Kintzer on Magazine Media: Tear it Down or Fix it Up?

18 July 201718 July 2017|Magazine, Print

Bonnie Kintzer has seen a thing or two in the magazine industry. The current President and CEO of Trusted Media Brands heads the publishing house that puts out Reader’s Digest, Taste of Home and other popular consumer titles. And she’s...

The Long Game in Print…or Any Industry

17 July 201717 July 2017|Print

I’ve had the privilege of working with a growing company for close to twenty years. We have evolved from a newspaper printer to one of the most technologically advanced printers in North America, with nearly $50 million in sales. In...

Picturing Unity, Picturing Resiliency in the Evening Standard

14 July 201714 July 2017|design, Magazine, Print

The Evening Standard, the dominant local newspaper for London and the surrounding areas, has found one way to deal with recent horrific events in their city, from terror attacks to the horrible high-rise fire. “Six leading artists including Sir Antony...

Two Friday Fonts, Geared Up for Good Design

14 July 201714 July 2017|design

I don’t like to get all hyperbolic with our Free Font Fridays; after all, artistic tastes vary so widely that it’s rare we can say definitely that this is a best-ever choice. But this week, I can’t resist. We are...

Right Message, Right Time or We’ll Just Basically Block You

13 July 201713 July 2017|Advertising, Magazine

Getting the right message to the right people via the right channel at the right time is the age-old mantra of good marketing. As digital advertising becomes more of a bane than a boon, this message has never been more...

New Indie Magazine Fare Gets Framed

13 July 201713 July 2017|Magazine, Print

I just had to share this info, because it’s so interesting on two levels. First off, the article comes from the Things We’ve Seen blog, which is put out by the folks behind Banton Frameworks in the UK. The idea...

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