April 2017 - Page 4 of 4 - Freeport Press

Ciao, Bella – IL Magazine Writes the Book on Visual Design

07 April 201709 November 2021|design, Magazine

When does design elevate from the ordinary to the sublime?For us, it’s when the design itself is able to convey the meaning of the content without even needing words. We posted a great example of this yesterday with April’s “Water”...

The Sketchy Birth of a Cover Design

06 April 201706 April 2017|design, Magazine, Print

The mandate was clear – “No glasses of water!” That was the primary instruction from the editorial team at Popular Science to the photography team who would eventually shoot the photos for the recent issue on the global water crisis....

Bob Love on the Value of Trust

06 April 201706 April 2017|Magazine, Print

“Read like your enemies will.” That’s the massively good bit of advice from the talented brain of Bob Love, AARP’s magazine editor. Love gave the keynote address at last month’s Association Media Summit, as quoted in Folio. Love started the...

Fake News Alert: Dial I For Irony

05 April 201705 April 2017|content, News

Irony alert – from where we sit, a lot of native advertising and sponsored content is just a hair’s breadth away from fake news. In fact, the fake news uproar has just about killed off native advertising as a viable...

Screen, Paper, Ink and the Modern College Student

04 April 201704 April 2017|Paper, Print

Do today’s university students shun paper in favor of digital devices for their studies? Not according to this global study. They grew up with digital devices as part of their everyday lives -- long after the age of rotary phones...

National Law Journal Debuts Monthly Print Magazine

04 April 201704 April 2017|Digital, Magazine, Print, Social Media

The National Law Journal (NLJ) has long been a staple of information for law professionals and legal teams. And now, they are launching a glossy print monthly, to replace the former weekly tabloid. “As part of ALM’s response to the...

Why Food Titles are Everywhere Now

04 April 201704 April 2017|Magazine, Print

Lucky Peach—the much loved and highly irreverent food magazine – is shutting down. And there goes the niche? Well, hardly. Rather, the food niche seems to be having a bit of a boom, judging by the number of titles that...

Want Newsstand Success? Think Mission First

03 April 201710 November 2021|content, Editorial, Magazine

When Saturday Evening Post changed the direction of their editorial mission in the late ‘50s, the results were fast and profound.“A change in editorial mission can kill even the most successful titles, as pointed out in The Curtis Caper by...

Why Magazine Media Moves the Metrics that Matter

03 April 201703 April 2017|Magazine

Looking to make a lasting impact on how your brand is perceived? When it comes to building long-term brand health, relevance and quality are the most important metrics, according to this article in Magnetic Media. Not surprisingly, they are also...

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