April 2017 - Page 3 of 4 - Freeport Press

14 April 201714 April 2017|design

Pow! Wham! It’s Friday, and that means more free fonts. I love the way these two fonts complement each other. Pairing them up as partnering display and body copy fonts is like pairing Batman and Robin. One strong, one nimble...well, see...

The Wholly Rational Exuberance in the Magazine Sector

13 April 201713 April 2017|Magazine, Print

Trust, community, influence, expertise and context: Those are the messages that have been coming out of Magnetic since it opened its doors in 2015. According to media commentator Dominic Mills, these messages “all intertwine together to form the solid core...

Feeling the Love: How Print Works on our Emotions

13 April 201713 April 2017|Advertising, Print

Andy Rogers is one of us. “Print is like a relationship, we keep going back to it for one reason only: the way it makes us feel,” Rogers writes in his post “Why Everyone is Falling in Love With Print...

Is this the Sea Change in Programmatic Advertising?

12 April 201712 April 2017|Advertising, Digital

Chase had ads on 400,000 sites, then 5,000…with the same results. Is this the beginning of a massive shift in how big brands advertise? As brands grapple with the fallout from the YouTube / Google ad scandal, they are getting...

Why The California Sunday Magazine Gets Our Vote

11 April 201711 April 2017|design, Magazine, Print

We talk a lot about good design around here, whether it’s striking advertising or stunning magazine covers. It’s an integral part of any publishing effort. So, of course, we had to share this great article about the design work behind...

What Neuromarketing Shows About Our Brains on Print

11 April 201711 April 2017|Print

Yesterday I shared a post on “The Print Effect,” based on neuromarketing studies that quantify print’s engaging effects. Today, neuromarketing is again on our radar, this time via the USPS. “Today, no brand can dispute the power of the digital...

We Have Seen Print’s Enemy …

10 April 201710 April 2017|Magazine, News, Print

… and it’s not digital. Some intriguing ideas on resurrecting print circulations. The survey How Millennials Consume Content was conducted by OnePoll on behalf of Publishing Technology. The full results can be accessed at www.publishingtechnology.com/research Smartphones are not to blame...

Magazine Industry Realizing “The Print Effect”

10 April 201710 April 2017|Uncategorized

It must be “good news for print” month. As the Internet gets uglier and digital ad scandals continue, news continues to come out about print’s effectiveness in moving the metrics that matter. The positive vibe continues with “The Print Effect,”...

Just One Word about this Week’s Free Fonts…

07 April 201707 April 2017|design

Our free font Friday series continues. And this week? One word: FANCY. Dita Sweet is a nice compromise between delicate and bold. Its unique features clearly set it apart from other fonts without completely distracting the viewer. Pair it...

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