July 2016 - Page 2 of 3 - Freeport Press

21 July 201621 July 2016|Print

New research is proving what we’ve known all along; print magazines rock in these three critical areas. What do your business marketing goals look like? Odds are you are looking for long-term brand building, near-term sales, and a healthy ROI...

What Everyone Gets Wrong about the Newsstand

21 July 201621 July 2016|Magazine, Newsstand

It’s not about the single sale; it’s about the subscriptions. D. Eadward Tree is looking to set the record straight on the modern newsstand. “People in Magazine Land love to talk about how stupid our industry is, and no part...

Monty Python, Cannes, and the Reality of Print

19 July 201619 July 2016|Advertising, Digital, Print

When your marketing meetings resemble a Monty Python farce, you know you have a serious problem. It’s a bit like the old Monty Python skit. Digital marketers have been so insistent that print is dead or dying that it seems...

Lonely Planet Feeling the Cross-Platform Love

19 July 201619 July 2016|Magazine, Print

The iconic travel brand has a great first year with its new print magazine for the U.S. market. Lonely Planet magazine isn’t so lonely after all. Last fall, the iconic travel brand introduced an updated website, redesigned their popular guide...

Can Fonts Get Any Hotter?

14 July 201614 July 2016|design

Type is hot, and it’s going mainstream. Here’s what to know about today’s font industry. “Type is hot,” states Lucia Moses in Digiday. “Fonts are a booming business, as evidenced by a rise in font studios, independent designers and demand...

The Hybrid Ad Sales Approach

14 July 201614 July 2016|Magazine

Ryan Dohrn shares some sage advice for magazine sales people in a hybrid market. The CEO of Brain Swell Media has some blunt advice for anyone looking to sell more: “People overall, and salespeople in specific, need to understand not...

Are Your Customers Ignoring Your E-bills?

13 July 201613 July 2016|Paper

Before you encourage your customers to switch to digital bills, you might want to know this one thing. Those electronic statements your company is sending out could be responsible for late or missed payments. And the reason is crazy simple:...

Success Magazine and the “YouEconomy”

12 July 201612 July 2016|Magazine, Print

The August issue offers up a long-form look at the revolution sweeping how we work, play and live. It’s called the “YouEconomy,” and it captures the idea of working, playing and living according to your passions, not those of your...

Reuter’s to Publish Print Magazine for National Conventions

12 July 201612 July 2016|content, Print

Look for Reuter’s special edition magazine this summer during the Republican and Democratic national conventions in Philly and Cleveland. What’s the next big thing in political reporting? According to Reuter’s, it’s print. “From Facebook Live to short e-newsletters to Snapchat...

When Medium Meets Message

12 July 201612 July 2016|Magazine, Print

Good things are growing as Organic Life heads into its second year in print. When Organic Life was launched over a year ago as the next logical evolution of Organic Gardening, then editor-in-chief James Osland had this to say about...

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