June 2016 - Page 3 of 4 - Freeport Press

13 June 201613 June 2016|design, Magazine, Print

Ever wonder how a magazine cover comes about? Take a look at one title’s process. A good magazine cover is a work of creative beauty, but getting to that point involves a lot of trial and error. Ever wonder what...

7 Ways Regional Publishers are Nailing It

13 June 201613 June 2016|Magazine, Print

Publishers share their top money-making strategies at a recent industry conference; it’s like a primer for publishing in the new landscape. Regional and city magazines have been a definite bright spot in the publishing landscape recently, with publishers sharing their...

Is This the Newsstand Plateau?

09 June 201609 June 2016|Magazine, Newsstand, Print

Recent industry figures show newsstand declines slowing this year; are we about to level off? Seems like the print magazine industry may be catching its collective breath a little bit, as it settles into the new normal and sees newsstand...

Agencies Acknowledge Viewability is Massive Problem

09 June 201609 June 2016|Advertising, Digital

What are the biggest concerns for media agencies these days? Hands down, it’s viewability, and the problems are not going away. It’s not easy working in digital buying and planning these days. Media agencies face a host of issues big...

Ad Blocking Tsunami Hasn’t Hit U.S. …Yet

08 June 201608 June 2016|Advertising, Digital

Ad blocker usage has doubled worldwide in the past year, but U.S. brands have yet to feel the full impact. Is there still time to save their hides? It’s a dangerous time to be a media brand, according to Matthew...

Objection to Print…Overruled!

07 June 201607 June 2016|Magazine, Print

Think it’s too pricey or old-fashioned to print a company publication? One law firm says that old argument is out of order. The Atlanta-based law firm of Smith, Gambrell & Russell, LLP, can’t dispute the evidence when it comes to...

Keep Proust on Paper, Says Research

07 June 201607 June 2016|Paper, Print

“Readers who want to truly grasp great literature would be best-advised to pick up a book.” Last week I wrote about new research that shows reading content on a digital device may keep us from thinking in the abstract. That...

Magazine Media and the Sweet Spot for Brands

06 June 201606 June 2016|content, Magazine, Print

Marketing chatter lately may be all about video, but research shows there’s another channel that is more cost-effective for building your brand. Drop in on any marketing strategy meeting today and you’ll undoubtedly hear talk about video content. Yes, it’s...

Content Marketing Gets Inked

06 June 201606 June 2016|content, Magazine, Print

We are drowning in digital content. Small wonder savvy brands are embracing print as a solid channel for their content marketing. “Everyone is publishing: blog posts, white papers and eBooks, content in email marketing and marketing automation, posts on Twitter,...

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