Print Driving Digital Success in Big Ways
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As print becomes ever more valuable as a channel, smart marketers are leveraging it to knock their digital engagement out of the park. Here’s how. “Despite what you may have heard, print content is not going the way of the...
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Are Trade Shows Worth the Trip?
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Much like print marketing, trade shows took a hit during the recession. What’s the status now? We may be hypersensitive to the whole “________ is dead” attitude, so it’s no surprise that John Boyens’ article “Are Trade Shows Dead?” caught...
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Social Media: Knowing When to Say When
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Not getting that dogpile of likes and shares? Here’ a few things to try before calling it quits. “Your team’s been sinking hours a week into Pinterest (or LinkedIn, or Facebook, or Twitter, or Vine). You’ve gotten three comments: one generic...
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What it’s Really Like for Publishers Using Facebook’s Instant Articles
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At look at how the social platform publishing app is working from the folks using it most. Since spring of last year, a limited number of publishers have been allowed and encouraged to post their content directly onto Facebook using...
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The Robb Report on Hot Cars and Luxury Buyers
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Events and digital content are good business for the publisher, but nothing trumps print for that upscale, engaging experience. The Robb Report has long been known as an upscale magazine, since its beginnings as a magazine covering the collectible automobile...
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Print’s Up; That’s a Fact
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What do transportation equipment, clothing and printing have in common? You might be surprised. Manufacturing industries in general had a rough year in 2015, with the category down 4.3% overall from 2014. Petroleum and coal; leather and allied products; even...
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The Man, the Magazine, the Addiction
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It’s not misguided romanticism or a refusal to innovate. Print’s experience is more like an addiction than a media channel for Mr. Magazine. Stalwart print scholar and advocate Samir “Mr. Magazine” Husni is unabashed in his belief in the power...
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In Living Color: How Design Has Evolved for this Generation
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Looking back at the last 30 years of design excellence, one trend stands out in a big way. Print in full color? Who can afford that? Thirty years ago, that was the prevailing attitude. Full color printing meant big dollars,...
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Young Companies Buying Print at Mind Blowing Levels
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Let’s just drop the “we only connect digitally” mindset; this young company is having a bonafide love affair with print in their marketing. Forget the clichés; Millennials and Gen Xers DO look up…as long as you give them something to...
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Something Old, Something New…
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An interesting peek at one designer’s magazine shelf makes us ponder timing in the grand scheme of things. “Last year, a friend turned me on to Nest, an interior design magazine publishers from the late 90s to the early 00s....
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