Compelling Covers Begin Here
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The common denominator in the better covers happening today? The message is crystal clear. Your magazine cover: It’s the first glance, the compelling come-on from the newsstand that begs readers to pick it up and engage. It’s the look, feel...
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Fact Checking the Catalog Effect
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Not sure if your catalog’s worth the expense? Here’s one (hard) way to find out: Stop mailing it. In the face of rising postage rates and production costs, it’s easy to consider sacrificing your catalog mailing and trying an all-digital...
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Posts Up, Interactions Down — What’s Going on at Instagram?
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The former “King of Social Interaction” now looks to be suffering from overuse. It was called the “King of Social Interaction” by Forrester Research, breaking the rules of engagement on social networks across the board by 2014. Instagram, the social...
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Will You Publish on Facebook’s Instant Articles?
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When IA opens up to all in April, publishers will have to make some hard choices; at best it’s a calculated risk. “They’re better for readers on mobile devices.” That, in a nutshell, is Facebook’s primary reason why publishers should...
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The Digital Disconnect from Reality
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Not feeling real? You’re not alone. Scientists are studying the all-too-real sense of disconnect in a digital-heavy life. Is Facebook making us lonely? Are we losing our connection to nature? Is social media destroying our real relationships? These are just...
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Lean In, Lean Back and the State of Association Publishing
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For SHRM’s Jessica Perry, there are about a quarter million valid reasons to continue in both print and digital. “Print versus Digital: A Strategic Choice.” That’s the title of a panel discussion being put together for the Folio: Association Media...
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Kinfolk: The Last Lifestyle Magazine
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How a painfully reserved 29-year-old ex-Mormon from rural Canada bucked the “slow death” of print to create the lifestyle magazine of the decade. “It’s difficult to define a lifestyle magazine, but...you know it when you see it,” writes Kyle Chayka...
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The Velvet Rope Appeal of Print
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What print has going for it cannot be replicated in digital; that’s what makes print such a luxurious channel for readers and advertisers. Put a group of industry experts on one stage and you’re going to get a broad range...
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Wired, on the Cusp of Peak Content
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Editor-in-chief Scott Dadich riffs on life and publishing at the edge of the digital bubble. Scott Dadich has seen a thing or two. In his tenure with Wired magazine and parent company Condé Nast, Dadich has personally ridden the roller...
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The Envelope Please…
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Not content with yearly “best of's,” My Fonts is naming its new stars every month. Lucky us! Okay, design geeks, here’s the monthly peek at the “rising stars” in the font world, courtesy of MyFonts. “Just last week the film...
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