Why Resurgent is Print’s New Buzz Word
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Everything old is new again as the bloom drops off the digital rose. It’s a word that’s been popping up quite a bit lately when people talk about print magazines. The word is “resurgence,” and it’s a great way to...
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The Dawn of the Post-Ad Digital World
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Digital advertisers are forced to reckon with technology disrupting their technology. Ad blocking technology is here. You can blame it on the advertisers, the blocking developers, or an ethically challenged viewing audience all you wish, but if you make money...
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The Welcome Resurgence in Custom Publishing
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The digital darkness is giving way to print-centric sunlight for regional publishers. John Palumbo knows the dark side of print publishing. “Back during the dark times, a.k.a. 2009 and 2010, when the economic tsunami seemed to wipe any trace of...
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More Optimism in the City & Regional Magazine Niche
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They’ve been one of the strongest sectors in recent years, and the local publishing resurgence continues. John Palumbo isn’t the only one who thinks things are looking sunny for city and regional publishers. The owner of Rhode Island Monthly Communications...
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Metrics for the Sake of Metrics: A Misguided Approach
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Marketers have been overly infatuated with the measurability of digital media. That’s changing. “I suppose I’ve always been bullish on print because I’ve long felt that marketers are overly infatuated by the measurability of digital media,” writes Denis Wilson in...
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10 Tough Questions Magazine Publishers Need to Ask
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Most publishers today have neglected their print titles; is it time for a tune-up? Is your circulation model profitable? How is your target market changing? Do your ad reps know how to sell print in this market? These are just...
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How Pantone Became a Pop Culture Icon
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It’s the universal lingua franca of color. Here’s how it got there. “Unless you work in design, chances are your first encounter with the mythic New Jersey-based color standards company was via a color-coded mug, iPhone case or in a...
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How One Millennial Really Feels About Direct Mail
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Raised on electronic devices, digital natives show a surprising affinity for “real” mail. Unlike digital ads (she calls them intrusive and annoying), direct mail is personal but not “in a creepy way,” says Jordan Alfonso, a well-connected Millennial writing in...
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Handling Prepress Like a Boss – Inside the INSITE 7 Upgrade
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The HTML5-based customer interface makes prepress easier, faster and more intuitive. And that means a better printed product. Freeport Press customers are getting a look at the newly upgraded KODAK INSITE System 7 prepress portal, and so far they like...
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October Brings Good Harvest of New Magazine Titles
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Mr. Magazine and his Launch Monitor see the beauty in October’s crop of new magazines. “October is the month when children get excited about Halloween, parents get to indulge in leftover candy and new magazines are abundant. Whether preparing for...
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