November 2015 - Page 4 of 4

04 November 201504 November 2015|Advertising, Digital, Magazine

Why brands need to stop shout and start engaging with their audience on more human terms. It seems like a definition of digital insanity. Online ads are getting lower and lower response rates. But instead of prompting advertisers to take...

Storytelling as Brand Building: Barneys New York Nails It

03 November 201509 November 2021|Magazine, Print

“Our customers engage with our editorial content to understand the decisions we make as a brand.”Forget the corporate press release. Brands these days are telling their stories directly to their audience in ways that resonate deeply.Earlier this year we reported...

On Twinkle Lights and the Magic of Print

03 November 201503 November 2015|Print

What college admissions counselors know about the way print can engage new students. When college recruiters and admissions officers visit local high schools, they come armed with one thing, according to Sandy Hubbard in Print Media Center. “Print is their...

Secrets of Top Editors…Revealed

02 November 201502 November 2015|Magazine

From killing your sacred cows to posturizing your cover… here’s some solid advice from top magazine editors on how to keep your title fresh and vital. How do you keep your brand interesting and fresh, and keep your readers’ focus...

Have Publishers Dropped the Ball with Print?

02 November 201502 November 2015|Magazine, Newsstand, Print

Eight years of major changes in the industry have taught us that print readership must remain a priority if publishers want to prosper. “The events of recent years have made it far more difficult for publishers to properly balance the...

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