November 2015 - Page 3 of 4

11 November 201511 November 2015|Advertising, Magazine

An ad sales pro gives six great tips for breathing life back into a dead advertising lead. The call went great, and they asked for a proposal. You put a fantastic package together, send it off and then…crickets. When it...

The Week Launches New Mag for Younger Readers

10 November 201510 November 2015|Magazine, Print

New print magazine aims to help children “make sense of the world.” Can a magazine really change the way a child sees the world? If you’re the head of The Week, you sure think so. “We started by thinking about...

Amazon the Disruptor Goes Brick and Mortar

10 November 201510 November 2015|Print

Even the king of digital commerce knows that real books and real bookstores have huge appeal. For a book lover, this is major news. Amazon – that king of commerce disruption that many claimed caused the demise of the brick...

Sometimes Monkeys — and Magazines — Just Die

09 November 201509 November 2015|Magazine, Print

“Let’s accept that magazines will close, that no magazine has a right to exist and that the loss of some will be offset by the creation of others.” Stuff happens. In life and in the publishing business. Rob Alderson writing...

Three Magazines that are Making it Happen

09 November 201509 November 2015|Magazine, Print

Three different titles with vastly different approaches all find success in print publishing. At last month’s FIPP World Congress in Toronto, the general concession seems to be that print continues to have enduring power with its audiences, and the magazine...

Is Flat Design Here to Stay?

06 November 201506 November 2015|design

For designers, a flat design concept is incredibly easy to get terribly wrong. Flat design hit the scene just a couple of years ago, and was immediately taken up as the latest trend in web design and a solution to...

Will the Buy Button Help Digital Magazines?

06 November 201506 November 2015|Digital, Magazine

Looking to add value for advertisers, one digital publishing platform is hoping to push the “buy now” button. Digital magazines sales have been plagued with a lack of consumer enthusiasm. The predicted digital magazine revolution has failed to materialize, and...

Once Again, Paper Rules the School

05 November 201505 November 2015|Uncategorized

“Paper is the natural habitat of important ideas.” The results are in from the 2015 Paper and Packaging Board survey. Designed to quantify how parents, teachers and students value paper both inside and outside of the classroom, the study shows...

The Hottest Magazine Launch of 2015 Is…

05 November 201505 November 2015|Magazine, Print

Mr. Magazine announces his yearly Top 30 new magazine titles, with a solid mix of big brands and new publishers. “New magazine launches have seen no slow down. I think we’ve done a respectable job of proving that fact over...

Happy 7th, Dead Tree Edition!

04 November 201504 November 2015|Print

Somewhere along the way, dead tree editions forgot to die. Back in 2003, the term “dead tree edition” was a derogatory term used by the digital snobs for the print and paper version of periodicals. According to D. Eadward Tree...

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