July 2015 - Freeport Press

31 July 201531 July 2015|Magazine, Print

Around here, we like to say if you’re going to do something, do it right. Make it count. It seems fitting, then, that we share this nugget. “If print is dying, brands haven’t gotten the message,” writes Dillon Baker in...

PRC Rules on Extension Of About 8 More Months For Exigent Postage Surcharge

30 July 201509 November 2021|USPS

The Postal Regulatory Commission today today ruled that the US Postal Service has justified the recovery of $1.191B of contribution in addition to the $2.766B of contribution the PRC previously granted from the original 2013 exigent rate request. That amounted...

Advertisers Leaving Money on the Table

30 July 201530 July 2015|Advertising, Magazine

This spring we noted an AT&T case study that found print had four times the ROI of TV. At the time, FIPPs’ Guy Consterdine advised that “magazines should be allocated a higher share of the advertising budget than they usually receive,”...

Since when is Fast, Cheap and Easy a Good Thing?

29 July 201529 July 2015|Advertising, Digital

It’s cheap; it’s quick; and it’s easy. Those are definitely three “benefits” of digital advertising that have been bandied about in the last 10 years of the digital age. Yet, as Andy Mackinson writes in LinkedIn, “appealing as ‘quick, easy...

Is Reading 1,000 Words a Minute Too Dang Fast?

29 July 201529 July 2015|content

In the course of the average work day, most of us have a lot of reading material to get through. Industry news, favorite blogs, emails, etc. can take up a considerable chunk of our productive time. A Boston start-up called...

How iOS9 Can Help Publishers Boost Digital Subscriptions

29 July 201529 July 2015|Digital, publishing

There’s been a lot of talk about some key changes coming in iOS9 this fall. The demise of the Apple Newsstand, for one, is probably a really good thing for publishers and should help improve reader retention. And the much-discussed...

Readers Ask: Where Are The Books?

28 July 201528 July 2015|Print

Never come between book lovers and their books. Librarians across the country are learning this the hard way, according to Michael S. Rosenwald in The Washington Post. “Around the country, libraries are slashing their print collections in favor of e-books,...

Why Digital Ads are Losing Value at an Alarming Rate

28 July 201528 July 2015|Advertising, Digital, Magazine, Print

Matthew Ingram, writing in Fortune, waxes nostalgic for a moment in a recent article. “Back in the good old days of traditional media, advertisers and publishers were the best of friends. Publishers of newspapers and magazines and other things enjoyed...

Two out of Three Adults Do THIS 2-3 Times a Month

27 July 201527 July 2015|Digital, Magazine, Print

Digital magazine researchers find a surprising number of respondents read a lot of print titles. It was designed to quantify digital magazine readership, but the results of the Digital Magazine Publishing Study and Handbook from Mequoda uncovered a surprising thing...

Apple Advertisers Treading with Caution

23 July 201523 July 2015|Advertising, Apps

This year’s shiny big thing, the Apple Watch, may be lackluster in the sales department, but it has advertisers talking about entirely new ways to connect with customers in that tiny, personal space on one’s arm. “Because of the razor-thin...

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