July 2015 - Page 3 of 4 - Freeport Press

Industry Forecast: 5 Years In, Print Will Still Dominate

15 July 201515 July 2015|Print

Fast forward five years – everyone has a smartphone, smartwatch or smart-mobile-something. Digital content will proliferate across all categories, and publishers will see a rise in digital revenues. And even with all this, print will still be the dominate revenue...

The Play’s the Thing? Get Real on Video Metrics

14 July 201514 July 2015|Apps, Mobile

Autoplay – for most of us, it’s an annoyance. For marketers, it’s spawning a whole new way to market with videos and a new way to view video metrics themselves. “Years ago, brands and agencies were doing a bit of...

What Are They DOING on their Mobile Phones?

14 July 201509 November 2021|Apps, Mobile

Look under ubiquitous in a modern dictionary and don't be surprised to see photo of a smartphone. Yes, mobile phone usage is rising dramatically – but what are users actually doing on those phones?“The battle for mobile social supremacy is...

Print Audiences Often “Most Powerful” for Your Brand

13 July 201513 July 2015|Magazine, Print

Bill Curtis knows a thing or two about media brands. As CEO of the Robb Report, he has seen his brand evolve from a print magazine publisher to a multi-media company. “I’m confident that Robb Report will be in print...

Designers: Move to Digital is “Too Far, Too Fast”

13 July 201513 July 2015|design, Digital, Print

Young designers, fresh out of school with an arsenal of digital design skills, may think they have the world by a string. In reality, they better brush up on their print skills, as print projects will likely play a large...

The Celebrity Effect on the Ailing Newsstand

10 July 201510 July 2015|Magazine

Today’s a-hah moment comes courtesy of John Harrington, an industry veteran and voice behind The New Single Copy. “Clearly, newsstand and retail isn’t going to sell at the kind of levels it did even five or six years ago, but...

Designers, Up Your Portrait Game

09 July 201509 July 2015|design

“Here, make me look good.” As a designer, you’ve probably heard this more than once, after being emailed the headshot of a company staffer or guest interviewee. Next time, you’ll be ready with this Photoshop tutorial from Jeff Meyer in...

Screen Addiction is Hurting Our Kids

09 July 201509 July 2015|Digital

It seems like something out of a dystopian novel: a darkened room, a teenager transfixed to the screen for hours at a time, unwilling or even unable to pull himself away for food, water, a bathroom break. Yet in China,...

The Voice: Why Leo Jung is Good for Magazines

09 July 201509 July 2015|Magazine, Print

Leo Jung’s mind works in ways beyond typical. And that is a very good thing for his current project, The California Sunday Magazine. The magazine itself has a unique distribution model, so outside the box thinking would seem a good...

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