July 2015 - Page 2 of 4 - Freeport Press

Why Heavier Paper May Be a Brilliant Move for EW

22 July 201522 July 2015|Magazine, Paper, Print

Entertainment Weekly saw a 14-15% drop in ad rates the first half of this year. So they are doing what any publisher would do, laying off staff and slashing costs, right? Nope. “Instead of additional layoffs, the weekly Time Inc....

Why B2Bs Can’t Afford Not to Print

21 July 201521 July 2015|Business, Magazine, Print

Consumer trends are clear: more people prefer to read magazines in print format than in digital. And that is no less true for association members, according to Joe Stella in Association Media & Publishing. Stella, VP at content marketing firm...

All the News That’s Fit to Tweet

21 July 201521 July 2015|Apps, News

There’s a new report from the Pew Research Center making the rounds that highlights the growing news consumption on social network. “The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise,”...

Reality Check on the Digital Migration

20 July 201520 July 2015|Magazine, Print, publishing

H Bauer CEO David Goodchild pulls no punches when speaking about publishing in a multi-channel environment. “There is no question that the evolution of magazine media from a single channel medium to a sector which is synonymous with original, trusted,...

Understanding Print’s Luxurious Future

20 July 201520 July 2015|Magazine, Print

The industry in general has seen some surprising and counterintuitive trends of late, according to Michael Brunt, CMO of The Economist who writes: “…we are seeing an interesting mix of readers who engage with our brand—among our new subscribers, we...

Publisher Channels Inner Jedi to Launch Star Wars Magazine

17 July 201517 July 2015|Magazine, Print

This one takes us right back to the days when we’d run down to the corner store, allowance burning a holes in our pockets, to pick up the latest issue of our favorite magazine. Those summer afternoons would go by...

95 Brilliant Examples of Print Advertising

17 July 201517 July 2015|Advertising, design

“In these days of viral videos, it’s easy to overlook the art of print ads, but it’s as relevant and powerful as ever,” writes Lucien Moons. As he notes, print ads remain a powerful medium for expression, attention and engagement....

The More We Connect…

16 July 201516 July 2015|Mobile

We are connected to friends all over the world…and worlds away from the people in the same room. A co-worker recently shared an unsettling story. She, her new husband and her 20-something daughter were all inside one rainy evening, hanging...

Falling Victim to Scale

16 July 201516 July 2015|Advertising

"Traditionally media businesses wanted scale because they wanted to influence as many people as possible...and because they wanted to build advertising businesses and advertisers wanted scale. "Certainly some publishers that started out with a very targeted focus had to grow...

Postage Rate Reduction? Too early to know.

15 July 201515 July 2015|USPS

There’s been talk in the industry about possible rate reductions in August, when the USPS is expected to reach its revenue cap on the current exigent rate hike. While some are saying we can expect a rollback, it’s too early...

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