January 2015 - Freeport Press

30 January 201530 January 2015|design

[responsive][/responsive]Can technology replace the creative hand of the font designer? According to Lizzie Plaugic in The Verge, we might be close. “Methods of type design have shifted over the years — from moveable type printing presses to copper plate engraving...

Photoshop: The Bad, the Ugly and The Ridiculous

30 January 201530 January 2015|design

[responsive][/responsive]There has been a lot of discussion in the media lately on Photoshop. Used well, it gives graphic artists an edge in creating stunning images. Used poorly, it presents us with the ability to radically alter our perception of body...

Conde Nast Allows Editors to Work with Advertisers

29 January 201529 January 2015|Advertising, advertorial, content, Magazine

[responsive][/responsive]It’s a sentence we couldn't have imagined ten years ago: “Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images,” writes Michael Sebastian in...

More on Magzter: Why This Won’t Fly

29 January 201529 January 2015|Apps, Digital, Magazine

[responsive][/responsive]Last week we reported that Magzter would begin offering a Netflix-esque model for magazine titles. Our take was that nobody is going to be the Netflix of the magazine industry, based on tepid consumer demand for digital magazines. D.B. Hebbard...

Print — The Gateway Media

27 January 201527 January 2015|Print

[responsive][/responsive]As marketers we seem to be coming to a collective grip on the fact that our customers are living in a multi-channel world. It is no longer a question of “digital or print” as we put our campaigns together. Rather...

10 Facts About Print That Mean Business

27 January 201527 January 2015|Print

We’ve been talking a lot about the shift in understanding of omni-channel marketing, with print and digital co-existing and working in tandem to drive business. Yet it can still be a tough sell to include new print initiatives in your...

(Insert Name Here) is Bringing Printing Back

26 January 201526 January 2015|Catalog, Print

J.C. Penney is set to relaunch their print catalog this spring, after the retail giant shut down the “Big Book” in 2009. According to Suzanne Kapner in the Wall Street Journal, the decision was made “with data showing that many...

Catalogers, Are You Making These Big eCommerce Mistakes?

26 January 201526 January 2015|Catalog, Website

[responsive][/responsive]We see it a lot: A company puts out a great catalog, then seriously drops the ball making the connection between the mailed piece and the ecommerce process at their website. It’s frustrating and costly, and can be avoided if...

Designers Create Hilarious Product Packages

23 January 201523 January 2015|design

[responsive][/responsive]Packaging design is an art form unto itself, connecting us with real emotion to what hides inside. “During our childhood, we used to receive gifts in a big box wrapped with fun paper,” writes Mirko Humbert in Designer Daily. “More...

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