Catalogers – Is FSS Shredding Your Mail?
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“Catalogs are being damaged so frequently in the mail that one company has turned the problem into a new business venture,” writes D. Eadward Tree in Damaged Catalogs Spark New Business Idea. “[US Monitor] is now offering to tell its...
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Husni on “The Epiphany” of 2015
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It’s the conundrum of today’s media brands; how to be platform agnostic, while at the same time providing for an audience that is platform specific, according to Samir “Mr. Magazine” Husni. Understanding this key element is the critical factor for...
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What’s Different About Magazines Today
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Last week we mentioned Mr. Magazine’s launch monitor, citing 69 new titles (recurring and specialty) that launched in March. And April is looking to be an even more exciting, with “a flurry of new launches” according to Keith J. Kelly...
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Rabona Magazine: Hello Beautiful 
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When a magazine can take a sport and turn it into high art, you know you have something worth looking at. PaulOV2 introduces us to Rabona, and it stuns. “Rabona is a celebration of great football journalism, iconic photography and...
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Tide Turning for Print Ads?
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[responsive][/responsive]In an industry where huge agencies direct massive amounts of advertising spend, one man or woman’s opinion can have dramatic implications. So we were pleasantly surprised to read this comment from Martin Sorrell, head at media-buying behemoth WWP. “There is...
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Plenty of Specialty Titles Debuted in March
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The trend toward niche and specialty magazines continued last month, with a fantastic array of new titles launching that cater to highly specific audiences. “Niche distinctiveness is the only description applicable to the new launches for March,” writes Samir “Mr....
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Traveler Puts on Weight in all the Right Places
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[responsive][/responsive]There’s nothing like that unexpected upgrade to first class. Room to breathe, a little space to call your own, and the prospect of a relaxing and uninterrupted flight. The publisher of Condé Nast Traveler gets that, and has used the...
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The More Things Change…
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“Humans are incredible,” writes Sacks (or as we know him around here, BoSacks) for Folio:. “We have such a long history of solving problems and creating solutions, not only for our survival, but for the easing of everyday life,” he continues....
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A Brief History of Typography, via Print
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[responsive][/responsive]Yesterday we told you about Print magazine’s 75th anniversary issue; today we expand on one of the articles, The History of Typography in Print Magazine by Paul Shaw.According to Shaw, “Print has been chronicling graphic design for 75 years, yet...
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Survey Says Millennials are Clinging to Print
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They were raised with smartphones in their hands, and their connection to the outside world is tethered by electronics. So of course they choose to read their books on e-readers and tablets, right? Not so, according to a new study...
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