publishing Archives - Page 5 of 9

One More Made-up Word about Publishing in 2016

18 January 201618 January 2016|publishing

“Although we’re in the words business, we publishers often can’t find the words to explain what’s going on in our industry.” – D. Eadward Tree The art and business of publishing has changed so much in the past several years...

Can Native Ads Survive the Blockade?

17 December 201517 December 2015|Advertising, Digital, publishing

As consumers race to bar digital intrusion, where does that leave brands and their sponsored content? A word of warning to publishers. The debate around native advertising and its future continues to swirl in the industry, with the practice being...

How Brand Publishing is Raising the Bar

05 October 201505 October 2015|Magazine, publishing

Elliman’s new lifestyle magazines transcend the mold and give established titles a run for their money. A remarkable thing is happening as brands turn to high end print vehicles. For Douglas Elliman Real Estate, their venture into brand journalism is...

How iOS9 Can Help Publishers Boost Digital Subscriptions

29 July 201529 July 2015|Digital, publishing

There’s been a lot of talk about some key changes coming in iOS9 this fall. The demise of the Apple Newsstand, for one, is probably a really good thing for publishers and should help improve reader retention. And the much-discussed...

Reality Check on the Digital Migration

20 July 201520 July 2015|Magazine, Print, publishing

H Bauer CEO David Goodchild pulls no punches when speaking about publishing in a multi-channel environment. “There is no question that the evolution of magazine media from a single channel medium to a sector which is synonymous with original, trusted,...

What Publishers Can Learn From Taylor Swift

06 July 201506 July 2015|publishing

Taylor Swift is a music industry hero last month, after telling Apple to pull her music from its shiny new “revolutionary” Apple Music. At issue was Apple’s decision to no pay royalties during the service’s three month trial run. She...

How to Kick Up Your Collectability Factor

02 July 201502 July 2015|Magazine, Print, publishing

Looking back on the last eight years, Samir “Mr. Magazine” Husni has compiled some invaluable lessons in what publishers today must do to keep and grow an audience. It has little to do with bells and whistles and digital interfaces,...

Publishers Consciously Uncoupling Content from Brands

22 June 201522 June 2015|content, publishing

Last week we talked about the new digital disruption as Apple and Facebook prep for owning the news stream. As more third party aggregators host the news “in partnership” with traditional news media, publishers are retooling their teams to accommodate....

What Publishers Must Understand about Ingenuity in the Digital Age

01 June 201501 June 2015|Magazine, publishing

Technology has altered everything about our lives, from how we wake in the morning to how we get ready for bed. And in the process of this massive shift, it’s also radically changed our ideas of how business should be...

For Associations, Print Remains Vital

06 May 201506 May 2015|Magazine, publishing

Here’s the thing about technology and humans: just because the technology exists to do something in a new way, that doesn’t guarantee that consumers will make the switch. It appears that this is the case with reading, as Debra Stratton...

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