Print Books … They’re Not Going Anywhere
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Print books – we know them, we love them, and they aren’t going anywhere. In this age of digital disruption, book sellers and publishers are discovering that it’s not books themselves that are “dying,” but rather the old distribution models....
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Where’s the Print in Your Funnel?
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We’ve known for a while now that campaigns are more effective when print is part of the mix. Now, new research from Millward Brown shows that print has the power to continue to engage long after other channels have fallen...
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Magazines – A Love Story
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Samir “Mr. Magazine” Husni is in love. And he’s not afraid to say so. “I have been in love with the printed word since I was a mere boy of nine-years-old,” Husni relates in a recent blog post. “I have...
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Millennials, Wear this Label with Pride
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We do feel a bit sorry for you Millennials. The You Generation has been saddled with an enormous amount of labels …not all of it flattering. This new label though, based on research from the Pew Research Center, is one you can...
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Past the Disruption and on to the Money
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Magazine media brands have the wind back in their sails, and it’s driving a renewed focus on print ads. “Traditional magazine companies believe they have weathered the storm of disruption over their business,” writes Sarah Sluis in Ad Exchanger.  “They’re...
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Still Crazy in Love with Print Ads
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Well, there we have it. Again. If you want to reach truly engaged readers, print magazine ads are the way to do it. In a survey of female magazine readers, 84% say they are more engaged when reading print than...
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Breaking the Rules with Association Publishing
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In this new golden age for magazines, one category is proving that they can compete on a level with the best of them. Becky Peterson, writing in Folio, reported last month on two of their Eddie & Ozzie award winners,...
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Head of British Vogue Calls out Reckless Industry Behavior
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Stephen Quinn has a wake-up call for some in the media. The publishing director of British Vogue had some harsh words to say in a letter he sent out to the industry, according to Gurjit Degun in Campaign. "Some media...
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Paper that Looks Good Enough to Eat: Plate Magazine
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In a niche full of print titles, Plate serves up its content in a way that sets itself completely apart. “From restaurateurs to chefs, this magazine caters to the sensual and the tangible quality that each of us experience when...
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The Next Revolution in Advertising is Here…and it’s in Print
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A ping, a ding and a buzz. It’s nearly impossible to escape the constant digital interruptions in our lives. The same goes for advertising, too, according to one industry expert. “In today’s world, it’s the norm to be distracted by...
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