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On Snow and Clouds and Print Magazines
22 May 2015|Digital, Magazine, Print
What a great analogy from our good friend Samir “Mr. Magazine” Husni. This is terrific: “As the magazine and magazine media world navigate their way through the maze of problems and possible solutions to the print + digital dilemma that...
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Should Publishers Push Either Digital or Print?
21 May 2015|Digital, Magazine, Print
For some of us, it’s pretty hard to be platform agnostic. Us print geeks find ourselves longing to read a format that we can touch, feel and yes, smell (an associate admitted that when her most recent issue of Southern...
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Next Time Someone Says This, Feel Free to Roll Your Eyes
20 May 2015|Marketing, Print
Let’s face it: The next time you hear or read someone saying “print is dead,” you can pretty much peg them immediately as out of date and out of touch. You are allowed to roll your eyes or chuckle softly...
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Red Bulletin Digital Readership “Disappointingly Low”
19 May 2015|Digital, Magazine, Print
The folks at Red Bull have turned the aggressively-marketed energy drink into a media force to be reckoned with. (Who can forget the Red Bull logo plastered everywhere during Felix Baumgartner’s epic sky dive?) “The drink brand has become a...
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How to Turn a Magazine Business into Multi Millions
18 May 2015|Magazine, Print, publishing
The gorgeous office boasts an in-house Starbucks, custom artwork and weekly manicures for the staff. No, it’s not the corporate base of a high-tech company with big investment capital; it’s the home of a magazine empire built by Adam Sandow,...
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Why Authors and Readers Still Prefer Print
15 May 2015|Print
It’s odd to see it published in Digital Book World, but this article by Dana Beth Weinberg offers some fascinating insights into why authors and readers still want printed books. According to Weinberg, the latest study from Pew Internet Research...
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How One Publisher Went Glossy When Everyone Else Was Going Digital
14 May 2015|Magazine, Print
Digital media was just beginning its disruption of the print industry in 2003 when Steve Hull risked it all and launched Bethesda Magazine. “…I always had this entrepreneurial bug,” he told Thomas Heath of the Washington Times. “I finally decided...
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Really, Let’s Stop Saying This
13 May 2015|Marketing, Print
Weekly entertainment magazine Time Out New York recently began seriously wooing the Millennial reader, implementing a few different strategies. According to Diego Vasquez in Magazine MediaLife, the publication “began targeting adults 18-34 by making the publication free and changing its...
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Good Small Business Marketing Means Doing the Math
11 May 2015|Business, Marketing, Print
"While social media is sexy, and advertising is easy, there’s still tremendous power in printed materials,” states small business marketing consultant Rhonda Abrams in USA Today.Certainly not earthshaking news there; even among high-level ad agency experts the tide is turning...
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Key Takeaways on the State of Print Ads
11 May 2015|Advertising, Print
The American Marketing Association has a message for publishers: print remains a solid top-of-funnel channel, maybe even more so now that readership has declined in recent years. “Print circulations are down, but in many cases that means that publications’ readership...
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