Husni on Why There’s No Place Like the Newsstand…
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There’s no argument that we live in tumultuous times. Regardless of your political or social leanings, you’re likely to see something every day that either supports your argument or tries to tear it down. It can leave us feeling under...
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Do This One Thing to Attract More Newsstand Readers
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When you’re aiming to land those first-time or one-off readers, you have to understand where they’re coming from. John Morthanos goes back years in publishing as a consultant helping niche and special interest publications grow sales. And he’s got something...
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THIS is How You Work the Newsstand
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As mass market publishers continue to slip, one company is feeling the newsstand love. Here’s their secret. What does it take to succeed when the distribution model around you is lackluster at best? According to Sebastian Raatz, EVP of Bauer...
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What Everyone Gets Wrong about the Newsstand
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It’s not about the single sale; it’s about the subscriptions. D. Eadward Tree is looking to set the record straight on the modern newsstand. “People in Magazine Land love to talk about how stupid our industry is, and no part...
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Is There a Glut at the Newsstand?
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One publisher insists we have too many titles. An industry analyst says that position misses the point entirely. Around here, we like to celebrate new magazine launches; the more titles the merrier, especially in this age of niche consumerism. It...
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Is This the Newsstand Plateau?
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Recent industry figures show newsstand declines slowing this year; are we about to level off? Seems like the print magazine industry may be catching its collective breath a little bit, as it settles into the new normal and sees newsstand...
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Is This What’s Really Hampering Newsstand Sales?
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The steeper the subscription discount, the lower the sales at the newsstand. It’s pretty simple logic. But there’s a lot more to it than that. When publishers offer steep discounts off their subscription prices, sales at the newsstand go down....
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Is Bigger Really Better in the Luxury Print Magazine?
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The trend is clear: Major fashion publishers are going for size. Seems bigger is better in the world of fashion magazines. “With its March 2016 issue, Elle US debuted a new trim size of 9 inches by 10 7/8 inches,...
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Why Lower Newsstand Sales is a Different Issue
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The fate of the newsstand isn’t the same as the fate of print; here’s why the newsstand shouldn’t be used as a symbol of the overall state of print media. Tony Silber, VP of Folio:, wants to make one thing clear: Don’t equate...
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One Brand’s Tasty Recipe for Sales
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Denver-based publisher 5280 took a cross-channel long-term approach when it came time to sell their first cookbook. The results were delicious. Facebook has been falling out of favor with many B2B brands (including us; we wrote previously about our about...
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