Publishers, These Newsstand Changes Will Hit You Right in the Books
|, ,
As the newsstand distribution model continues its shakeout, publishers need to be ready for some pretty big changes. From the spreadsheet to the shopping basket, the newsstand continues to evolve. The magazine distribution model continues to work itself through the...
continue reading
Candy Makers Looking to Gobble Up Checkout Space
|, ,
The publishing industry needs to step up and do a better job of advocating for itself with its retail partners…or risk losing this premium placement area. According to industry statistics from the IPDA, magazines generate four times the gross profit...
continue reading
New in the Newsstand this November
|, ,
Husni’s Launch Monitor gives the rundown of the “bountiful” new title launches. When someone uses words like “cornucopia” and “bountiful” to describe anything that happens in November, they can be forgiven for waxing poetic. When that somebody is Samir “Mr....
continue reading
Durango Newsstand Stands its Ground 
|, ,
The name of the café / newsstand is Magpies, a creative take on the two primary products on offer at this Durango storefront. “There’s only one independently owned business in town at which to find literally thousands of magazines on...
continue reading
Don’t Blame Digital for the Crumbling Newsstand
|,
It’s tempting to say people just don’t want to read in print. But is digital media really to blame for lower newsstand sales? Marina Haydn of The Economist is not shy about calling out publishers for their own role in...
continue reading
GQ Magazine Raises Price, Sells More Copies
|, ,
Maybe it’s counterintuitive to the old-school marketers, but it seems that price is not the determining factor when readers decide what to buy. It’s all about the experience. Take GQ Style for example. “We pushed the cover price of GQ...
continue reading
A Modest Proposal to Sell More Magazines
|, ,
“It is a truth widely acknowledged,” writes John Harrington in his e-newsletter, “that the magazine retail distribution channel is bordering on dysfunctional, yet, at the same time, it is commonly accepted that the dysfunction is not the primary or even...
continue reading
The Celebrity Effect on the Ailing Newsstand
|
Today’s a-hah moment comes courtesy of John Harrington, an industry veteran and voice behind The New Single Copy.  “Clearly, newsstand and retail isn’t going to sell at the kind of levels it did even five or six years ago, but...
continue reading
Are Bookazines Cannibalizing the Newsstand?
|,
Bookazines continue to boom in the newsstand. And while many in the industry see this as a good thing—publishers are  after all getting a good price for these special edition magazines—one pundit sees potential devastation in the idea. “I hate to...
continue reading
Empty Shelves at the Newsstand
|,
Turns out the predictions of magazine shortages this summer were spot on. According to Dead Tree Edition, bare shelves are common in the magazine aisles of some retailers, due in large part to the recent collapse of distributor Source Interlink...
continue reading